The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is hiring a Strategic Integration & Planning Lead for the Visitors Experience Department. This role involves leading the development of strategic plans for tourism projects across Abu Dhabi, ensuring efficient resource utilization, and driving the achievement of tourism objectives. The role requires strong leadership, cross-functional coordination, and expertise in strategic planning and visitor experience.

Key Responsibilities:

• Cascade the visitor experience functional strategy into business and operational plans for Abu Dhabi’s tourism sector

• Lead cross-functional alignment, resource mobilization, budgeting, and delivery timelines for visitor experience projects

• Develop and manage strategies to enhance visitor experiences within tourist attractions and hotels across Abu Dhabi

• Conduct benchmarking and research to optimize visitor experiences and identify pain points

• Define metrics, touchpoints, and measurement plans to monitor visitor journeys and improve services

• Support in setting KPIs for visitor experience projects, aligning with tourism leadership objectives

• Build relationships with relevant stakeholders to explore collaboration opportunities

• Ensure the implementation of best practices, policies, and procedures in all visitor experience-related activities

Qualifications & Experience:

• Bachelor’s (Master’s preferred) in Strategy, Hospitality Management, Marketing, Project Management, Tourism, Business Administration, or a related field

• 5 to 7 years of experience in tourism, hospitality management, or a similar role

• Previous experience in strategic planning or equivalent role is highly preferred

• Strong knowledge of the tourism sector is highly desirable

Skills:

• Full professional proficiency in English (Arabic proficiency is desirable)

• Skilled in MS Office (PowerPoint, Word, Excel)

• Strong administrative skills and attention to detail

• Self-motivated with a proven ability to meet deadlines

• Expert knowledge in rebates schemes and UAE best practices

• Experience in business planning and program management related to finance and policy