HI MAINTENANCE is a dynamic fashion and lifestyle brand seeking a skilled Social Media Strategist to elevate their online presence and storytelling.

Role Overview:

As a Social Media Strategist, you will shape HI MAINTENANCE’s digital identity across key platforms such as Instagram, TikTok, LinkedIn, and Pinterest. Your role includes content planning, campaign development, creative direction, and defining the brand’s tone of voice. This is an exciting opportunity for someone passionate about fashion, lifestyle, and digital culture to influence the brand’s growth.

Key Responsibilities:

• Develop and execute comprehensive social media strategies aligned with brand goals.

• Plan and oversee content calendars and campaigns across multiple social channels.

• Lead creative direction, briefing teams to ensure visual and messaging consistency.

• Collaborate closely with brand, design, and marketing teams.

• Analyze performance data to optimize paid and organic growth.

• Support launches and rebranding initiatives.

Qualifications & Skills:

• Minimum 3 years of experience in social media strategy.

• Background in fashion, beauty, or luxury brand marketing.

• Expertise in platform planning: Instagram, TikTok, LinkedIn, Pinterest, etc.

• Strong visual sensibility and creative leadership skills.

• Experience working in or familiarity with Dubai/GCC markets is a plus.

• Knowledge of paid and organic content growth strategies.

• Experience with product launches or rebrands is advantageous.