Aylesford Real Estate, a prestigious UK-based luxury real estate brand expanding into Dubai, is seeking a Social Media Specialist. This role focuses on crafting engaging content and digital campaigns for Dubai’s dynamic off-plan property market, driving audience engagement and lead generation.

Key Responsibilities:

• Develop and execute creative social media strategies across Instagram, TikTok, YouTube, Facebook, and LinkedIn.

• Create high-impact content: posts, reels, stories, videos, and carousels tailored to the real estate audience.

• Manage paid and organic campaigns to boost engagement and lead generation.

• Collaborate with sales and marketing teams to promote off-plan projects from top Dubai developers.

• Monitor analytics, trends, and performance data to optimize campaigns continuously.

• Maintain brand consistency in tone, design, and messaging across all platforms.

Requirements:

• Proven experience in social media marketing (real estate or property development preferred).

• Strong knowledge of Dubai’s real estate landscape, especially off-plan properties.

• Creative storytelling skills with the ability to bring properties and communities alive online.

• Proficiency in content creation tools (Canva, Adobe Suite, CapCut) and management tools (Meta Suite, Hootsuite, etc.).

• Analytical mindset with the ability to interpret metrics and act on insights.

• Excellent written and spoken English (Arabic is a plus).

Why Join Us:

• Work with a global real estate brand expanding in Dubai.

• Handle premium off-plan projects from top developers.

• Join a creative, supportive team valuing innovation.

• Opportunity for career growth as the brand expands its UAE marketing footprint.

Work Type: Full-time
Location: Dubai, UAE