MONIIFY is seeking a talented Social Media Specialist (Arabic) to lead the strategy and growth of its Arabic-language social media accounts, with a focus on YouTube, Facebook, Snapchat, and Instagram. This part-time, on-site role will involve content strategy, audience engagement, performance analysis, and collaboration with cross-functional teams to ensure MONIIFY’s Arabic social presence aligns with its brand and audience growth objectives.

Key Responsibilities:

• Lead the launch and strategy for MONIIFY’s Arabic social media accounts across YouTube, Facebook, Snapchat, and Instagram.

• Develop and execute audience growth plans tailored to Arabic-speaking markets.

• Track, analyze, and report content performance and audience behavior, translating insights into actionable strategies.

• Collaborate with content and audience teams to ensure Arabic content complements English channels.

• Identify trends and cultural opportunities to ensure content resonates authentically with Arabic audiences.

• Use social analytics tools (e.g., Sprinklr, Brandwatch, YouTube Studio, Meta Business Suite) to optimize performance.

• Provide weekly insights and recommendations on audience engagement and best practices.

• Partner with Marketing and Partnerships teams to integrate Arabic content into campaigns.

• Support the development of MONIIFY’s Arabic community, moderating comments and shaping engagement style.

• Stay ahead of emerging social media trends and cultural moments in the MENA region.

Qualifications & Skills:

• Fluent in Arabic and English, with deep understanding of Arabic-speaking audiences.

• 2–3 years of experience in social media, audience development, or digital publishing, ideally with YouTube and Facebook focus.

• Proven track record in analyzing metrics and shaping content strategies based on insights.

• Hands-on experience with platform management and analytics tools (YouTube Studio, Meta Business Suite, Sprinklr, Brandwatch, or equivalent).

• Strong collaboration skills, working cross-functionally with creative, engagement, and community teams.

• Data-driven, proactive, adaptable, and culturally aware in Arabic content creation and engagement.

Company Overview:
MONIIFY is a digital media platform focused on audience growth, content innovation, and cultural relevance in Arabic-speaking markets. The company emphasizes creativity, collaboration, and performance optimization to build strong connections with audiences across social platforms.