The American University in the Emirates (AUE), located in Dubai International Academic City, is seeking a talented and strategic Social Media Specialist to elevate its digital presence and drive engagement across multiple platforms. This full-time, on-site position is ideal for a bilingual (Arabic and English) communicator with a strong creative portfolio and a deep understanding of digital storytelling, platform trends, and audience engagement.

The ideal candidate will play a pivotal role in promoting AUE’s academic programs, brand identity, and campus community across social platforms including Instagram, LinkedIn, TikTok, and Facebook.

Key Responsibilities:

• Develop and implement a comprehensive social media strategy aligned with AUE’s branding and communication goals

• Create, schedule, and publish engaging, visually consistent content tailored to different platforms

• Monitor platform analytics and KPIs, optimizing performance through data-driven decisions

• Collaborate with marketing, PR, academic, and student services teams to align messaging and ensure timely, relevant content

• Build and nurture online communities by actively engaging with followers, influencers, and relevant stakeholders

• Provide live, real-time social media coverage during major university events

• Train and support departments on social media best practices for consistent brand messaging

• Stay ahead of emerging trends, tools, and platform updates to enhance AUE’s digital presence

• Prepare regular reports and insights to support marketing strategy development

Qualifications & Experience:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field

• 4–6 years of hands-on experience managing social media for a brand, institution, or organization

• A compelling content portfolio showcasing creativity, campaign impact, and measurable growth metrics

Skills & Competencies:

• Fluency in Arabic and English (spoken and written) is required

• Proficiency with social media management tools such as Hootsuite, Buffer, or Sprout Social

• Strong analytical skills with experience using Meta Business Suite, Google Analytics, and similar platforms

• Familiarity with design and editing tools including Canva, Adobe Creative Suite, and CapCut

• Excellent copywriting and visual storytelling skills

• Strong organizational and multitasking capabilities with attention to deadlines

• Understanding of digital marketing trends in higher education is preferred

Location:
American University in the Emirates (AUE), Dubai International Academic City

Salary:
AED 8,000 – 10,000 per month (depending on experience and portfolio quality)

To Apply:
Applicants must submit their CV along with a portfolio (link or file). Applications without a portfolio will not be considered. Only shortlisted candidates will be contacted.

About the Company:
The American University in the Emirates (AUE) is a regionally and internationally accredited institution dedicated to delivering world-class education and fostering innovation. With seven dynamic colleges—including Law, Education, Design, Business Administration, Media and Mass Communication, Engineering and Technology, and Security and Strategic Studies—AUE is recognized for academic excellence and a commitment to growth. AUE holds multiple prestigious accreditations including SACSCOC, CAA, AACSB, ABET, and NASAD, reflecting its dedication to offering top-tier academic programs and professional opportunities.