BG Group UAE is a well-established construction firm based in Dubai, committed to delivering excellence across its diverse portfolio of building and infrastructure projects. We are currently looking for a Social Media Marketing Specialist to lead our digital marketing efforts and strengthen our online presence. This is a full-time, on-site role ideal for a creative, results-driven marketer with a passion for visual storytelling and social media engagement.

The successful candidate will be responsible for developing and implementing a social media strategy that promotes our projects, values, and brand identity. You will create engaging content, manage our social channels, and collaborate closely with internal teams to communicate BG Group’s accomplishments and innovations to a broader audience.

Key Responsibilities:

• Design and execute a comprehensive social media strategy tailored to the construction sector.

• Produce and curate visually engaging content (photos, videos, graphics) showcasing BG Group’s projects and capabilities.

• Conduct regular photoshoots and perform video editing to create professional-quality media.

• Manage and update company social media accounts (Instagram, LinkedIn, and other platforms).

• Interact with online followers, respond to comments/messages, and foster an engaged digital community.

• Track and analyze social media metrics to assess campaign effectiveness and report on performance.

• Plan and manage social media advertising campaigns, including setting budgets and monitoring results.

Candidate Profile:

• Bachelor’s degree in Marketing or a related field.

• Proven experience in social media marketing, preferably in construction, real estate, or related industries.

• Skilled in content creation, especially visual media—must be capable of managing photoshoots and editing videos.

• Strong understanding of social media platforms and digital marketing trends.

• Excellent communication skills—both written and visual.

• Creative, proactive, and capable of working independently.

• Must have a valid UAE driver’s license and access to personal transportation.

What We Offer:

• A dynamic work environment within a reputable construction group.

• The opportunity to shape and grow the digital identity of a major industry player.

• Potential for career development and greater responsibilities as part of our marketing team.