51Talk is seeking a Social Media Marketing Specialist to manage and grow their social media presence in Dubai. The role involves creating engaging content, executing targeted campaigns, and developing social media strategies tailored to the Dubai audience. This position requires a strong understanding of local market trends and digital platforms.

Key Responsibilities:

• Manage and optimize social media campaigns across platforms like Facebook, Instagram, TikTok, LinkedIn, Twitter, and YouTube for the Dubai market

• Develop creative content tailored to Dubai’s audience, ensuring brand consistency

• Monitor social media trends, events, and industry developments to craft timely campaigns

• Conduct market research to analyze audience behavior and adjust strategies for better engagement

• Collaborate with internal teams to align social media messaging with overall marketing goals

• Plan and execute paid campaigns to enhance brand awareness and lead generation in Dubai

• Track KPIs, generate reports, and adjust strategies based on insights

• Stay updated on Dubai’s digital marketing trends, regulations, and best practices

Requirements:

• Bachelor’s degree in Marketing, Communications, Journalism, or related field

• Minimum 3 years of experience managing social media accounts in Dubai

• Proven success in growing social media accounts and executing successful campaigns

• Strong writing and editing skills to create engaging, local content

• Expertise in social media trends, algorithms, and analytics tools

• Experience with paid campaigns targeting Dubai’s market

• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and content creation software (e.g., Canva, Adobe Creative Suite)

• Fluency in English; Arabic is a plus

Job Type: Full-time, On-site
Location: Dubai, United Arab Emirates
Company Website: 51Talk