Job Title: Social Media & Content Marketing Specialist

Job Description:
We are seeking a creative and results-driven Social Media & Content Marketing Specialist to lead our digital engagement strategy. You will be responsible for managing the company’s official presence across major platforms including Facebook, Instagram, LinkedIn, and Twitter. Your role will focus on content creation, campaign execution, lead generation, and analytics to elevate brand visibility and engagement.

Key Responsibilities:

• Manage the company’s official pages across all social media platforms to generate leads and grow audience engagement.

• Write and publish original, engaging, and brand-consistent content tailored to each platform.

• Develop and implement an effective social media strategy that aligns with business objectives.

• Track and measure the success of campaigns using social media KPIs and analytics tools.

• Monitor SEO, user engagement, and content performance, and implement optimization strategies accordingly.

• Stay updated on Google algorithm updates and integrate relevant changes into SEO and digital marketing strategies.

• Collaborate with internal teams to align social media content with ongoing marketing campaigns and goals.

Skills Required:

• Solid understanding of key social media KPIs and metrics including organic, referral, and social traffic.

• Proven experience in content writing, campaign planning, and executing social media calendars.

• Knowledge of SEO, keyword trends, and content optimization strategies.

• Strong written and verbal communication skills with the ability to convey complex ideas in a clear and engaging way.

• Ability to track industry trends and implement customer-centric digital strategies.