Role Overview

A fast-growing Dubai-based startup is hiring its first in-house Social Media & Content Manager to build and scale its organic digital presence from the ground up. This is a hands-on, high-impact role working directly with the founders to shape brand voice, storytelling, and audience growth across Instagram, TikTok, and X.

The ideal candidate is a creative self-starter who thrives in early-stage environments, understands platform-native content, and can turn product updates, founder stories, and company culture into engaging short-form content that drives visibility and community growth.

Key Responsibilities

Social Media Strategy & Channel Growth

• Launch, manage, and grow the company’s organic social media channels from day one

• Own end-to-end social media strategy across Instagram, TikTok, and X

• Define brand tone, content pillars, and platform-specific best practices

Content Creation & Execution

• Plan, create, film, edit, and publish short-form video and visual content

• Develop engaging content ideas aligned with trends, product updates, and brand storytelling

• Capture founder journeys, behind-the-scenes moments, events, and company culture

• Test new content formats, trends, and creative approaches to drive reach and engagement

Community Management & Performance Tracking

• Manage posting schedules, daily engagement, comments, and DMs

• Build an authentic and engaged online community

• Track basic performance metrics and iterate content strategy based on insights

Founder & Cross-Team Collaboration

• Work closely with founders to translate vision, updates, and milestones into compelling content

• Act as a creative partner in shaping the company’s public-facing narrative

Candidate Profile

Essential Requirements

• Proven experience growing social media accounts organically (startup, tech, or gaming background preferred)

• Strong understanding of Instagram and TikTok trends, algorithms, and content formats

• Hands-on short-form video creation skills (planning, filming, editing)

• Comfortable appearing on camera and engaging audiences authentically

• Highly self-motivated and adaptable in a fast-paced startup environment

• Confident working directly with founders and senior stakeholders

• Currently based in Dubai

Nice to Have

• Experience growing audiences on X (Twitter)

• Background in gaming, tech, or early-stage startups

• Basic analytics, optimisation, and performance reporting experience

Why Join

This is a rare opportunity to shape a startup’s brand presence from the very beginning. You’ll have creative ownership, direct access to decision-makers, and the chance to build a visible, scalable content engine with real impact.