Virtucruit is seeking a results-driven SEO Specialist to develop, implement, and optimize search engine strategies to drive organic growth. This full-time remote role is ideal for candidates with hands-on experience in both technical and content-driven SEO, capable of improving search visibility across digital platforms.

Key Responsibilities:

Strategy & Planning

• Develop and implement comprehensive SEO strategies aligned with business and marketing goals.

• Conduct keyword research, competitive analysis, and content gap assessments.

• Collaborate with content, creative, and web development teams to ensure SEO best practices.

On-Page Optimization

• Optimize website content, metadata, internal linking, and site architecture.

• Ensure adherence to SEO best practices for title tags, meta descriptions, headers, and images.

• Work with copywriters to create SEO-friendly content that boosts engagement and conversions.

Technical SEO

• Conduct technical site audits to identify crawl, indexation, and performance issues.

• Collaborate with developers to resolve site speed, mobile responsiveness, redirects, canonicalization, and structured data issues.

• Maintain XML sitemaps, robots.txt, and schema markup.

Off-Page Optimization

• Develop and execute link-building strategies to strengthen domain authority.

• Manage outreach, partnerships, and digital PR initiatives for quality backlinks.

• Monitor backlink profiles and ensure compliance with Google Webmaster Guidelines.

Performance Tracking & Reporting

• Monitor SEO performance using Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and Moz.

• Provide regular performance reports with actionable insights.

• Stay updated on algorithm changes, SEO trends, and emerging technologies (e.g., AI-driven SEO, voice search).

Qualifications & Skills:

• Bachelor’s degree in Marketing, Communications, Computer Science, or related field.

• 3-5 years of proven SEO experience; agency experience preferred.

• Strong understanding of search engine algorithms, ranking factors, and SEO best practices.

• Proficiency with SEO tools: Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, Moz.

• Familiarity with HTML, CSS, and basic JavaScript for technical SEO.

• Experience with CMS platforms (WordPress, Shopify, Drupal).

• Strong analytical, communication, project management, and collaboration skills.

• Knowledge of content marketing, keyword intent, and SEO copywriting.

• Certifications in Google Analytics, HubSpot, or SEO-specific platforms are a plus.