Binance is a global leader in the blockchain ecosystem, known for being the largest cryptocurrency exchange by trading volume and registered users. Trusted by over 250 million users across more than 100 countries, Binance offers a comprehensive suite of digital asset products, ranging from trading and finance to education, research, Web3 services, and more. With a commitment to security, transparency, and innovation, Binance aims to advance financial freedom and improve access to financial services worldwide.

Binance Academy is the educational arm of Binance, providing free, accessible, and comprehensive content on blockchain, cryptocurrency, and Web3. With over 1,000 articles and glossary entries, Binance Academy is dedicated to demystifying blockchain technology and offering engaging and accessible learning resources for everyone, from beginners to advanced users.

Job Summary:
Binance Academy is looking for a talented SEO Specialist to lead technical SEO initiatives and improve the visibility of its educational content globally. This role requires a deep understanding of SEO principles, strong analytical skills, and the ability to collaborate with technical teams to resolve SEO issues. By optimizing Binance Academy’s website for search engines, you will play a key role in driving traffic and engagement to its educational resources.

Key Responsibilities:

• Conduct thorough technical SEO audits to identify and resolve issues affecting website performance and search engine rankings.

• Use SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, etc.) to monitor and analyze website health, crawlability, and indexation.

• Identify and prioritize technical SEO issues such as broken links, crawl errors, duplicate content, site speed, and mobile usability.

• Work closely with technical teams to provide actionable recommendations for resolving SEO issues.

• Perform follow-up audits to ensure SEO improvements have been implemented successfully.

• Track website performance metrics including organic traffic, search rankings, and site speed to assess the impact of SEO changes.

• Generate regular technical SEO performance reports and provide recommendations for continuous improvement.

Job Requirements:

• Experience: 3+ years of proven success in technical SEO, preferably within an educational, content-driven, or Web3 platform targeting large B2C audiences.

• Skills:

  • Deep knowledge of SEO principles, search engine algorithms, and industry best practices.

  • Proficiency with SEO tools like Google Search Console, Google Analytics, SEMrush, Screaming Frog, Ahrefs, and others.

  • Strong analytical skills and ability to interpret data to make informed SEO decisions.

  • Excellent communication skills, capable of explaining technical concepts to non-technical stakeholders.

  • Detail-oriented and highly organized with the ability to manage multiple projects simultaneously.

  • Familiarity with web development technologies (HTML, CSS, JavaScript) and CMS platforms.

  • Up-to-date knowledge of SEO trends, ranking factors, and search engine algorithm changes.

  • Knowledge or interest in the cryptocurrency and blockchain industry is a plus.

Why Binance?

• Work at the forefront of the blockchain revolution with the world’s leading blockchain ecosystem.

• Collaborate with a diverse, world-class team in a flat organizational structure.

• Take ownership of fast-paced, innovative projects in a results-driven environment.

• Enjoy opportunities for career growth and continuous learning.

• Competitive salary and company benefits.

• Flexible work-from-home arrangement (may vary depending on business needs).

Employment Type: Full-time
Job Location: Remote
Work Arrangement: Remote (subject to change based on business needs)