Job Title: Senior Digital Performance Marketing Specialist

Job Description:

We are looking for a Senior Digital Performance Marketing Specialist to drive data-driven user acquisition and campaign optimization. The ideal candidate will have extensive experience in performance marketing, with a strong analytical mindset and expertise in scaling acquisition campaigns across multiple markets.

Key Responsibilities:

📊 Campaign Strategy & Optimization

• Develop and execute high-performance digital marketing campaigns across platforms like Google Ads, Meta Ads Manager, and other PPC networks.

• Continuously analyze key performance metrics (CPL, CPA, ROAS, and other KPIs) to improve campaign efficiency and ROI.

• A/B test creative assets, targeting strategies, and bidding models to enhance user acquisition.

• Utilize AI-powered marketing tools to optimize campaign effectiveness.

🚀 Market Expansion & Growth

• Identify and execute growth opportunities in new and existing markets.

• Leverage insights from consumer behavior, market trends, and competitors to refine marketing strategies.

• Scale campaigns efficiently to maximize reach and conversion rates.

🔧 Tech & Data-Driven Marketing

• Work with AI-driven analytics and automation tools to enhance campaign performance.

• Collaborate with product and data teams to ensure marketing efforts align with business goals.

• Stay ahead of industry trends and emerging digital marketing technologies.

Requirements:

✔ 5-8 years of hands-on experience in performance marketing, ideally in fintech, financial services, or tech-driven industries.
✔ Expertise in Google Ads, Meta Ads Manager, and other campaign management platforms.
✔ Strong analytical skills with a proven track record in CPL, CPA, ROAS optimization.
✔ Experience in scaling paid acquisition campaigns in global markets.
✔ Passion for AI-driven marketing solutions and emerging technologies.
✔ Strategic thinker with excellent execution and project management skills.

Why Join Us?

✅ Competitive salary with an annual bonus based on performance.
✅ Personalized Learning & Development programs with full support for professional growth.
✅ Work in Dubai’s Business Bay/JLT, a key hub for fintech and financial innovation.
✅ Be part of a diverse, expat-friendly work environment with over 200 professionals.
✅ Enjoy Dubai’s tax-free benefits, modern lifestyle, and world-class infrastructure.

Join us to shape the future of online trading while thriving in one of the world’s most dynamic business hubs!