Job Title: Senior Marketing Manager – Luxury Resort

Job Description

We are seeking a strategic and results-driven Senior Marketing Manager to lead the marketing initiatives for a luxury resort in Al Ain. This role is responsible for developing and executing marketing strategies that enhance brand presence, drive customer engagement, and boost revenue. The ideal candidate will have extensive experience in digital marketing, brand management, campaign execution, and event planning, with a strong ability to lead a team and collaborate across departments to achieve business goals.

Key Responsibilities

📈 Marketing Strategy & Brand Development

• Develop and implement a comprehensive marketing strategy aligned with business objectives.

• Conduct market research to identify customer needs and industry trends.

• Define target audiences and create tailored marketing campaigns for maximum impact.

🎯 Campaign & Digital Marketing Management

• Oversee multi-channel marketing campaigns across digital, print, social media, and events.

• Optimize SEO, SEM, social media, email marketing, and paid advertising strategies.

• Analyze performance metrics (website traffic, engagement rates, conversions) and adjust strategies accordingly.

💡 Creative & Brand Leadership

• Maintain a consistent brand identity across all platforms.

• Develop compelling marketing materials, including brochures, ads, and online content.

• Ensure brand positioning and messaging align with the resort’s luxury image.

👥 Team Leadership & Cross-Department Collaboration

• Lead, mentor, and inspire the marketing team to achieve both personal and departmental goals.

• Work closely with sales, operations, and customer service teams to align marketing efforts with overall business objectives.

💰 Budget & Performance Management

• Develop and manage the marketing budget, ensuring cost efficiency and maximum ROI.

• Track and report marketing spend, campaign effectiveness, and business impact.

🎪 Event Planning & Public Relations

• Organize and execute high-profile events, trade shows, and promotional activities.

• Manage media relations, press releases, and influencer collaborations to boost brand visibility.

• Handle crisis communications and reputation management when necessary.

📊 Market Research & Reporting

• Monitor competitor activities, industry trends, and customer behavior.

• Generate comprehensive marketing performance reports with actionable insights.

Qualifications & Requirements

✔ Education: Bachelor’s Degree in Marketing, Business Administration, or a related field.
✔ Experience: Minimum 5+ years of marketing experience, with 2+ years in a managerial role.
✔ Industry Experience: Hospitality, tourism, or luxury brand marketing experience preferred.
✔ Technical Skills:

• Proficiency in SEO, SEM, content marketing, social media, and email marketing.

• Hands-on experience with Google Analytics, CRM tools (HubSpot, Salesforce), and marketing automation platforms.

• Strong copywriting, storytelling, and branding skills.
  ✔ Soft Skills: Excellent leadership, communication, and project management abilities.
  ✔ Nationality: Emirati candidates preferred.
  ✔ Salary: AED 7,000 – AED 8,000 per month.

Work Environment & Benefits

🏢 Office-based role with flexible remote work options
🕒 Monday to Friday schedule, with occasional weekend work for events
✈ Opportunity for travel to industry conferences and networking events