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Spark Foundry is seeking a Senior Executive – Media to lead the development and implementation of media plans for clients. The role involves analyzing market and consumer data, selecting media channels, collaborating with cross-functional teams, managing client relationships, and reporting on campaign results. Experience with both online and offline media planning is essential, along with proficiency in digital media tools.
Key Responsibilities:
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Develop and implement media plans based on client requirements and goals.
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Analyze market and consumer data, and identify target audiences.
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Collaborate with internal teams to execute effective media strategies.
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Manage day-to-day client relationships and communications.
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Conduct both online and offline media planning and ensure efficient execution.
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Report on campaign performance and provide insights.
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Negotiate with media vendors for better rates and deliverables.
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Maintain financial reconciliation for media spend and vendor management.
Required Experience & Skills:
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3 years of experience in digital performance planning (online and offline).
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Strong experience with media planning and buying across various platforms.
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Proficiency in MS Office 365 (Word, Excel, PowerPoint, Teams) and media planning tools (e.g., Zplan, Statex, DV360, Google Ads).
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Strong analytical skills and experience interpreting data and market research.
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Knowledge of digital planning tools such as DV360, Meta Business Manager, TikTok Ads Manager, and others.
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Hybrid work experience is preferred.
Compensation & Benefits:
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Competitive salary and career growth opportunities.
Join Spark Foundry and play a key role in shaping innovative media strategies for top-tier clients!
