Senior Associate – Digital Marketing (eCommerce)

Location: Dubai, UAE
Employment Type: Full-Time
Department: E-Commerce
Industry: Retail / Luxury

About the Company

Chalhoub Group has been the leading partner for luxury in the Middle East since 1955. As a hybrid luxury retailer, the Group manages over 10 owned brands and partners with more than 400 international names across fashion, beauty, jewellery, watches, eyewear, and art de vivre.

With over 950 stores, eCommerce platforms, and mobile applications, Chalhoub Group delivers seamless omnichannel luxury experiences. Its innovation arm, The Greenhouse, drives startup incubation and future-forward retail transformation.

Role Overview

The Senior Associate – Digital Marketing will drive qualified traffic, conversion, and online revenue for Tryano eCommerce by planning, executing, and optimizing digital campaigns across paid, owned, and performance channels.

This role is instrumental in supporting the eCommerce relaunch and growth strategy, focusing on customer acquisition, retention, and revenue optimization.

Key Responsibilities

Performance & Paid Media Management

• Plan and execute digital campaigns across paid media, social, CRM, and onsite channels

• Manage performance marketing platforms including Google Ads, Meta, TikTok, and affiliate networks

• Optimize campaigns based on ROAS, CPA, CTR, conversion rate, and AOV

• Conduct A/B testing on creatives, landing pages, and messaging

• Allocate and monitor budgets for maximum efficiency

eCommerce & Campaign Execution

• Own day-to-day execution of campaign calendars aligned with trading priorities

• Coordinate with brand, creative, and eCommerce teams

• Ensure timely campaign launches for product drops and promotional periods

• Drive traffic growth, conversion improvement, and online revenue

CRM & Retention Marketing

• Support email marketing, push notifications, and segmentation strategies

• Develop customer journey enhancements to drive repeat purchase

• Work closely with CRM tools and lifecycle marketing initiatives

Reporting & Optimization

• Monitor digital performance using Google Analytics and platform dashboards

• Deliver actionable insights and performance reports

• Identify growth opportunities through data analysis

• Stay updated with platform updates, digital trends, and best practices

What You’ll Need to Succeed

• 3–5 years of digital marketing experience (Retail, Fashion, or eCommerce preferred)

• Hands-on expertise with paid media platforms (Google Ads, Meta, TikTok)

• Strong understanding of performance metrics (ROAS, CPA, CTR, Conversion Rate, AOV)

• Experience with CRM tools and segmentation strategies

• Strong analytical and reporting skills

• Project management and stakeholder coordination capability

• Commercial mindset with growth-focused thinking

• Ability to thrive in a fast-paced retail environment

What We Offer

• Exposure to luxury retail innovation and omnichannel transformation

• Internal mobility and career growth opportunities

• Competitive benefits package including:

  • Healthcare coverage

  • Child education contribution

  • Flexible and remote working policies

  • Exclusive employee discounts