Job Type: Full Time
Location: Dubai, UAE
Industry: Retail / Fashion / Sportswear
Salary: AED 6,500 – 7,500 per month (all-inclusive)
Nationality Preference: India, Philippines

Our client is seeking a proactive and execution-focused Retail Marketing Executive to support in-store marketing initiatives across a multi-store retail network in Dubai. This role is ideal for a hands-on retail marketer with strong exposure to store-led campaigns, visual merchandising, and on-ground activations.

You will work closely with retail operations, merchandising, and visual merchandising teams to ensure all marketing initiatives drive footfall, enhance brand visibility, and deliver a consistent in-store customer experience.

Key Responsibilities

Retail Marketing & Store Activations

• Collaborate closely with retail operations teams to align marketing initiatives with store-level objectives.

• Execute in-store marketing campaigns, seasonal promotions, sale events, and special occasion activations.

• Set up, maintain, and refresh activation zones to maximise customer engagement and visibility.

• Conduct regular store visits to evaluate signage, visual merchandising, and activation effectiveness.

Visual Merchandising & Branding

• Update and maintain in-store graphics, signage, and POS materials in line with brand guidelines.

• Coordinate with the merchandising and VM teams for production, delivery, and installation of materials.

• Ensure consistent brand representation across all retail locations.

Campaign Execution & Reporting

• Assist in planning and executing SMS campaigns, in-store events, and promotional activities.

• Monitor campaign performance and store feedback, preparing basic reports and insights.

• Identify opportunities to improve future campaigns based on store-level performance and customer response.

Industry Background (Mandatory)

• Prior experience in fashion, footwear, sportswear, lifestyle, or FMCG retail.

• Strong exposure to mall-based retail environments and multi-store operations.

• Solid understanding of customer footfall drivers, store marketing, and point-of-sale visibility.

Requirements

Skills & Experience

• 2–4 years of experience in retail marketing, in-store activations, or visual merchandising support.

• Proven hands-on experience executing on-ground retail campaigns, not just planning or agency coordination.

• Strong coordination skills with retail teams, merchandising, VM, vendors, and print partners.

• Experience managing store graphics, signage updates, and activation rollouts.

• Familiarity with SMS campaigns, basic CRM promotions, and store-level customer engagement.

• Comfortable with field-based work and frequent store visits.

• Highly organised with strong attention to detail and execution timelines.

Salary & Benefits

• AED 6,500 – 7,500 per month, inclusive of fixed allowances.

• Opportunity to work with a leading regional retail brand.

• Hands-on exposure to multi-store retail marketing operations in the UAE.

About the Company

Brand Folio LLC is the regional distributor for a leading international sports brand across the Middle East, Africa, and CIS regions. The company is known for delivering strong retail performance through brand-driven marketing, in-store excellence, and customer-focused execution.