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Crimson Education, a leading Edutech company, is seeking a Regional Performance Marketing Manager to manage paid digital marketing strategies across multiple countries in the EMEA region. This role involves leading a team of performance marketers, optimizing digital ad campaigns, and collaborating with regional and global teams to achieve revenue targets and enhance engagement.
Key Responsibilities:
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Manage a team of 4-6 performance marketers.
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Implement paid digital advertising strategies to attract qualified prospects via platforms like Facebook and Google.
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Collaborate with regional digital marketing managers, country managers, and local area marketing teams to drive results.
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Build, test, and optimize paid ad campaigns to improve performance.
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Analyse and report on campaigns, A/B tests, leads, revenue, and ROI.
KPIs:
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Consistently achieve digital marketing revenue targets across all markets.
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Ensure strong ROI across digital marketing channels.
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Team consistently meets its KPIs.
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High engagement of stakeholders.
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Consistent tracking, reporting, knowledge sharing, and rapid iteration.
Skills and Experience:
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3+ years of experience in a performance marketing role or similar.
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2+ years experience in remote people management in the EMEA/CIS region.
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Hands-on experience with Facebook Ads and Google Ads.
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Familiarity with Google Analytics, Marketo, and Salesforce is a plus.
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Strong attention to detail and excellent communication skills.
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Experience managing multiple projects in a fast-paced environment.
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Analytical and problem-solving skills.
Why Work for Crimson?
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Flexible working environment and option for remote work.
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Limitless development opportunities with internal promotions and role changes.
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$1,000 training budget per year.
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Access to a psychologist on staff and regular workshops to level up.
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A culture of Radical Candour and open feedback.
If you’re passionate about education and want to work in a fast-paced, collaborative environment, Crimson Education would love to hear from you!
