Job Title: Public Relations Specialist 

Job Description:

We are seeking a dynamic and experienced Public Relations Specialist to shape and strengthen our brand’s public image. Based in Dubai, this role involves creating compelling narratives, building strategic media relationships, and managing communications that influence how our organization is perceived by the public and industry stakeholders.

You will be at the forefront of crafting our communication strategy, writing persuasive press materials, managing media relationships, and ensuring our brand remains visible, credible, and relevant. This is an exciting opportunity for a creative communicator who thrives in a fast-paced environment and understands both traditional and digital media landscapes.

Key Responsibilities:

• Develop and implement strategic communication plans to boost brand visibility and reputation.

• Write engaging press releases, speeches, articles, and media kits aligned with key messaging.

• Build and maintain strong relationships with journalists, influencers, and industry partners.

• Proactively seek and secure positive media coverage across print, digital, and broadcast platforms.

• Lead or support PR campaigns, media events, and product launches.

• Collaborate cross-functionally with internal teams (marketing, product, leadership) to align messaging.

• Monitor media coverage and analyze PR campaign performance.

• Manage crisis communication with composure and professionalism.

• Stay current on industry trends and digital platforms to adapt strategies accordingly.

• Represent the brand with professionalism, integrity, and creative flair.

Key Skills & Competencies:

• Proven experience in media relations and influencer engagement.

• Strong writing and storytelling abilities.

• Skilled in crisis communication and reputation management.

• Familiar with social media platforms and digital PR tools.

• Ability to work under pressure, prioritize tasks, and meet deadlines.

• Excellent communication, interpersonal, and presentation skills.

• Proficiency in Microsoft Office, media monitoring, and CRM tools.

Preferred Candidate Profile:

• Experience: 3–10 years in Public Relations or Strategic Communications

• Location: Based in Dubai, United Arab Emirates

• Gender: Male

• Education: Minimum high school diploma; Bachelor’s degree preferred

• Career Level: Mid-Career