SQUATWOLF, a Dubai-born premium activewear brand, is seeking a Freelance PR Manager (3-month contract) to support its next stage of growth, including global collection launches, international store openings, and brand expansion. This role requires an experienced PR professional with strong media connections in fashion, fitness, and lifestyle industries, both in the UAE and globally. You will help craft powerful stories, secure impactful coverage, and drive visibility for the brand and its founders.

Key Responsibilities:

• Develop and implement PR strategies for launches, events, and international expansion.

• Leverage strong media relationships to secure top-tier coverage in fashion, fitness, and lifestyle outlets.

• Coordinate PR activities for store openings, collaborations, and partnerships.

• Support founder-led brand storytelling across key markets.

• Prepare and deliver proposals outlining targeted publications, PR approaches, and measurable outcomes.

Requirements:

• Proven track record of securing PR coverage in fashion, fitness, and lifestyle media (UAE + international).

• Established relationships with journalists, editors, and key publications.

• Experience managing PR for collection launches, brand events, and founder positioning.

• Strong reputation within the PR industry with an entrepreneurial mindset.

• Ability to craft PR strategies that drive brand visibility and growth.

Application Requirement:
Applicants should submit a short proposal (2–3 pages) in the cover letter section, including:

• Targeted publications and journalists.

• PR strategy for launches, events, store openings, and expansion.

• Notable past PR achievements in fashion/fitness/lifestyle.

• Retainer expectations for the 3-month contract, including number of publications per month.

Company Overview:
Founded in Dubai, SQUATWOLF is a premium activewear brand that has grown from a regional success into a global fitness and lifestyle powerhouse. Known for its innovative designs and commitment to performance, the brand is now expanding its international presence through major launches and new retail experiences.