Marc Kirsten Couture, a premium beauty brand with global growth ambitions, is seeking a Part-Time Social Media Strategist. This remote role focuses purely on strategy—not content posting or scheduling. Ideal candidates will be strategic thinkers with a strong portfolio and proven success in building digital presence and brand positioning, particularly in the beauty, wellness, or fashion industries. Preference will be given to those based in Dubai for occasional in-person strategy sessions.

Key Responsibilities:

• Audit the brand’s existing social and paid media presence.

• Propose updated content strategy: tone of voice, hooks, platform-specific content pillars, and trends.

• Identify storytelling or engagement gaps and provide actionable strategic solutions.

• Collaborate with internal teams to align messaging across platforms.

• Conduct competitor and market research, particularly for Dubai and U.S. audiences.

• Contribute to campaign direction and creative briefs (not execution or scheduling).

Candidate Requirements:

• 3+ years of proven experience in social media strategy (not content creation).

• Deep understanding of the Dubai and U.S. beauty/lifestyle markets.

• Past work with DTC brands in beauty, wellness, or fashion.

• Ability to demonstrate strategic thinking through portfolios, brand guides, and campaign plans.

• Strong grasp of content hooks, brand positioning, voice, and digital trends.

• Bonus: Willingness to meet in person in Dubai (not mandatory).

Compensation & Benefits:

• $1,500–$2,000/month based on experience and portfolio.

• Part-time, fully remote contract role.

• Flexible hours.

• Work with a fast-growing DTC brand making a global impact.

• No routine posting involved — this is a purely strategic position.

Application Instructions:
Only applications with a portfolio and detailed cover letter will be reviewed. Include:

• Strategic portfolio or samples of past brand work.

• One campaign you led with results.

• Platform strategy sample (Instagram, TikTok, etc.).

• Creative direction sample (e.g., brand voice, moodboard).

• One success story where your strategy turned a brand from flat to standout.