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Marc Kirsten Couture is a fast-growing premium beauty brand with global ambitions. We are now focused on building deeper audience connections and long-term visibility across digital platforms, especially in the Dubai and US markets.
We are hiring a part-time Social Media Strategist — not a content poster — to bring strategic brand positioning, campaign direction, and platform-specific insights. This is a remote role, with preference given to Dubai-based professionals available for occasional in-person strategy sessions.
Employment Type: Part-time (Remote)
Compensation: $1,500 – $2,000/month based on experience & portfolio
Key Responsibilities:
📊 Strategic Oversight
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Audit current brand presence across social and paid channels
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Develop updated brand voice, hook strategies, and content pillars
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Identify storytelling and engagement gaps, and propose data-driven solutions
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Align social messaging with internal content and advertising teams
📈 Market & Competitor Analysis
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Analyze beauty/lifestyle trends in Dubai and US markets
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Track competitor positioning and share actionable insights
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Recommend platform-specific strategies for Instagram, TikTok, and beyond
🎨 Creative & Campaign Direction
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Build strategic brand campaigns with clear KPIs and creative guidance
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Contribute to moodboards, tone-of-voice guidelines, and visual directions
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Assist with creative briefs for internal teams (not responsible for posting)
Required Qualifications:
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3+ years of proven experience in social media strategy (not execution or posting)
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Deep knowledge of DTC beauty, fashion, or wellness brands
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Experience working with US and/or Dubai-based brands
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Expertise in content trends, brand storytelling, platform algorithms
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Able to provide a portfolio with real examples (brand guides, decks, campaign plans, etc.)
Bonus:
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Dubai-based and open to occasional in-person strategy sessions
Application Instructions (Cover Letter Must Include):
Please include the following:
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Link to your portfolio with past brand strategy work
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One campaign you led (with results or visuals)
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A sample platform strategy (e.g., Instagram, TikTok)
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Creative direction sample (voice, moodboard, brand personality)
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One example of how your strategy made a brand stand out
What We Offer:
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$1,500–$2,000/month (part-time contract)
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Full flexibility – remote with no daily posting
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High-impact role at a fast-scaling DTC brand
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Chance to work on global-facing campaigns and beauty/lifestyle narratives
