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Paid Media Manager – SEM & SEA
Instant Gaming Dubai , UAE

Instant Gaming is seeking an experienced and strategic Paid Media Manager – SEM & SEA to lead our global paid media efforts. You’ll oversee high-budget campaigns across platforms such as Google, Bing, and Meta, while collaborating with freelancers and internal teams to deliver best-in-class results in the dynamic gaming industry.


Key Responsibilities

  • Develop and implement global paid media strategies across SEM (Google & Bing) and SMA (Meta/Facebook/Instagram).

  • Manage and coordinate a network of freelancers executing high-spending campaigns (€500K+/month).

  • Monitor, analyze, and optimize performance against key KPIs to ensure ROI goals are met.

  • Work closely with the design team to brief and review creative assets aligned with campaign objectives.

  • Report on campaign performance and identify actionable insights to refine strategy.

  • Stay up to date with platform changes, market trends, and best practices to maintain a competitive edge.


Requirements

  • 3–5+ years of experience in paid media; minimum 2 years in a strategic or leadership capacity.

  • Hands-on experience with Google Ads, Microsoft Bing Ads, and Meta Ads.

  • Proven ability to manage large budgets and deliver strong campaign performance.

  • Experience leading freelancers, internal teams, or external agencies.

  • Strong analytical skills with expertise in media performance metrics.

  • Excellent communication and organizational skills.

  • Fluency in English is required; French and/or Spanish is a strong advantage.

  • Bonus: Passion for gaming and familiarity with the gaming industry landscape.


Why Join Instant Gaming?

✅ Join a rapidly growing company at the forefront of the gaming industry.
✅ Take ownership of global performance marketing initiatives.
✅ Work in a dynamic, flexible, and international environment.
✅ Collaborate with a passionate, friendly team.
✅ Receive competitive compensation and access to exclusive gaming deals.

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