Mars is inviting fresh graduates and young professionals to join the MARS Leadership Experience – Bedayaty Program. This program is designed to nurture creativity, innovation, and leadership while giving you hands-on exposure in the digital commerce domain. As a Content Creator Lead within the DCOM team, you will play a key role in shaping digital merchandising standards, creating compelling content, and collaborating with agencies and stakeholders to elevate brand presence across markets. You will also be mentored by line managers and interact with senior leaders, gaining valuable personal and professional development.

Key Responsibilities:

• Define and roll out standards for digital merchandising in alignment with the global Perfect Store team.

• Collaborate with internal teams and external agencies to create and deliver high-quality DCOM content for MEA markets.

• Develop engaging A+ content and curate secondary images to enhance product listings and customer experience.

• Lead the revamp and enhancement of product pack shots across Mars Wrigley’s portfolio, ensuring persuasive visual storytelling.

• Create SEO-friendly titles and descriptions for all products, highlighting features, benefits, and unique selling points.

• Design banners that align with brand identity, drive engagement, and meet digital commerce channel needs.

• Monitor and analyze content performance scores across platforms, implementing improvements based on insights.

• Codify best practices in digital content creation and cascade learnings across markets.

Skills & Qualifications Required:

• Recent graduates or professionals with a maximum of 2 years’ experience (graduates and postgraduates are welcome).

• Strong creativity and customer focus.

• Ability to innovate and think outside the box.

• Action-oriented with excellent collaboration skills.

• Strong planning, alignment, and accountability mindset.

• Passion for digital commerce, content creation, and brand storytelling.

About the Company:
Mars is a global company known for its iconic brands across confectionery, food, and pet care. With a strong presence in the Middle East and Africa, Mars fosters innovation, leadership, and development opportunities for young professionals. Through the Bedayaty Program, Mars empowers future leaders with real-world experience, mentoring, and exposure to global business practices.