• Eton Institute, a renowned language training center in Dubai, is looking for a Marketing Manager to lead and execute comprehensive marketing strategies for its language, soft skills, and teacher training programs. The role involves creating and implementing digital marketing initiatives, managing lead generation efforts, and building relationships with local communities and institutions to expand the brand’s reach. The Marketing Manager will be responsible for analyzing marketing data, optimizing strategies, and supporting product development in line with business demand.

Key Responsibilities:

• Develop and execute marketing strategies to increase enrollment for language and training programs.

• Implement digital marketing initiatives with a focus on lead generation via social media, email, SEO, and content marketing.

• Plan and execute marketing activities including events, workshops, and partnerships.

• Analyze marketing data and optimize strategies to assess campaign effectiveness.

• Build and maintain relationships with local communities, organizations, and educational institutions.

• Conduct research on market conditions, competitors, and industry trends.

• Collaborate with the Learning and Development team on new products and courses.

• Track conversion rates and enhance website usability and design.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.

• Expertise in Digital Marketing and Lead Generation.

• Experience with PPC, SEO, Affiliate programs, and E-commerce.

• Knowledge of social media management, CRM, email marketing, and digital marketing platforms.

• Strong analytical skills and data-driven decision-making.

• Up-to-date knowledge of online marketing trends and best practices.

• Experience with graphic design tools (Adobe Creative Suite).

• Project management, budget planning, and monitoring skills.

• At least 3 years of experience in PR, Marketing, and Digital Marketing roles.