TikTok’s SoundOn platform is expanding in the METAPSA region, and we’re looking for a Label Services Manager to drive label partnership growth and manage high-impact music release campaigns. SoundOn is TikTok’s proprietary music distribution and artist service platform, built to empower music creators and labels with tools for global distribution, promotion, and monetization. As the Label Services Manager, you will play a pivotal role in developing long-term relationships with label partners, managing joint ventures, and executing campaigns with strategic and financial accountability.

Key Responsibilities:

• Identify, negotiate, and secure new label service partnerships and JV deals across METAPSA.

• Act as the first point of contact for a diverse roster of label partners, managing daily communication and support.

• Oversee the execution of release campaigns from planning to post-launch analysis, collaborating with cross-functional and external teams.

• Work closely with the Head of Label Services to develop and scale SoundOn’s label services offering.

• Design and manage project budgets in partnership with the Finance team, focusing on ROI and regional impact.

• Analyze and report on campaign performance, turning data into strategic insights and actionable improvements.

Minimum Qualifications:

• 5+ years of experience in a record label, artist services, or music distribution environment.

• Strong background in account management and executing high-profile music release campaigns.

• Proven negotiation skills with understanding of modern label services and digital music distribution.

• Deep knowledge of DSPs, supply chain workflows, and music industry economics.

Preferred Qualifications:

• Strong professional network within the independent music scene.

• Passionate about music, digital trends, and TikTok’s impact on artist discovery.

• Experience with DSP editorial teams and a thorough understanding of music promotion strategies.

• Highly organized and able to manage multiple projects under tight deadlines.

• Entrepreneurial mindset and willingness to explore new business avenues.

• Excellent interpersonal skills and a collaborative, team-first attitude.

About TikTok:
TikTok is a global platform that inspires creativity and brings joy through short-form mobile video. With headquarters in Los Angeles and Singapore, and offices around the world, TikTok connects communities across borders. The company is driven by innovation, inclusion, and a mission to empower authentic self-expression through content and technology.

Why Join Us? At TikTok, every day is a chance to build, learn, and grow. We foster a diverse and inclusive culture where every voice matters. You’ll work alongside visionary teams in a rapidly evolving tech environment, driven by curiosity, humility, and the ambition to make a difference. We’re not just building a platform—we’re shaping the future of digital entertainment.

Diversity & Inclusion:
TikTok is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates.