Kraft Heinz is seeking a Junior Brand Manager to join its Brand Build Team in Dubai, focusing on the development and growth of the “Red Categories”, including flagship products such as Heinz Ketchup and other tomato-based offerings. This full-time role will cover strategic and operational brand management across the Middle East and South Africa regions.

The successful candidate will collaborate across various departments and external agencies to implement brand strategies, launch innovations, and drive integrated marketing campaigns that increase market share and brand equity.

Key Responsibilities:

• Product Innovation: Support the successful launch of new products within Red Categories, tailored to regional market needs.

• 360° Marketing Campaigns: Develop and execute integrated marketing toolkits across ATL (Above-the-Line) and BTL (Below-the-Line) channels.

• Market Research & Analysis: Conduct in-depth analysis of consumer trends, competitor activities, and category performance to identify growth opportunities.

• Cross-Functional Collaboration: Partner with teams in R&D, factory, legal, regulatory, finance, sales, and supply chain to ensure flawless execution of marketing initiatives.

• Strategic Planning: Contribute to the development of the 3-Year Plan (3YP) strategy for Red Categories.

• Agency Management: Coordinate with advertising and media agencies to deliver effective brand communication and campaigns.

• Problem Solving: Identify challenges and develop innovative solutions to drive business performance.

• Performance Monitoring: Track and analyze campaign effectiveness and product performance to inform future decisions.

Skills & Qualifications:

• Native Arabic speaker with fluency in English.

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• 1–3 years of experience in brand management or FMCG marketing.

• Strong analytical skills and proficiency in interpreting data and market trends.

• Excellent communication and presentation abilities; able to influence stakeholders.

• Strong multitasking, organizational, and problem-solving capabilities.

• Technical proficiency in:

  • Microsoft Excel (pivot tables, data reporting)

  • Microsoft PowerPoint (storytelling and visual presentation)

• Must hold a valid UAE residence visa.

Location:
Dubai Office

About Kraft Heinz:
Kraft Heinz is one of the largest food and beverage companies globally, driven by purpose, innovation, and a commitment to sustainability. The company is dedicated to delivering high-quality products that people love while fostering an inclusive, collaborative, and performance-oriented culture.

Equal Opportunity Statement:
Kraft Heinz is an Equal Opportunity Employer. We welcome applications from all individuals, including those in underrepresented ethnic minority groups, women, veterans, individuals with disabilities, and people of diverse sexual orientations and gender identities.