The Dubai Department of Economy and Tourism (DET) is hiring a Head of Region CEE & Africa, PR & Communications to lead and execute strategic public relations and communications initiatives across the Central and Eastern Europe (CEE) and Africa markets. The ideal candidate will drive impactful PR strategies that align with DET’s corporate goals, promote Dubai’s image globally, and manage relationships with media, partners, and agencies.

Key Responsibilities:

• Develop localized communication strategies aligned with DET’s objectives.

• Oversee execution of market-specific PR plans and communication roadmaps.

• Manage market budgets and optimize resources for maximum impact.

• Collaborate with media, influencer, social, and business marketing teams.

• Build relationships with DET partners, top-tier media, and KOLs in target regions.

• Organize market visits, PR roadshows, and media familiarization trips.

• Lead and manage agency relationships, including RFPs, contracts, and performance.

• Oversee CEO profiling, media vetting, interviews, and messaging alignment.

• Handle crisis communication and reputation management across markets.

• Initiate and manage broadcast and content partnerships with strategic alignment.

• Approve editorial direction, storylines, and negotiate content KPIs.

Qualifications:

• Extensive experience in PR and communications at a regional leadership level.

• Strong strategic thinking with proven ability to deliver high-impact campaigns.

• Expertise in agency management and cross-cultural stakeholder engagement.

• Proficiency in media planning, content creation, and crisis communications.

• Exceptional leadership, communication, and organizational skills.

• Familiarity with travel, tourism, or destination marketing is a strong advantage.

Work Mode: Hybrid
Job Type: Full-time