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TikTok is seeking a Growth Manager – Global Gaming to drive revenue growth and advertiser success in the gaming sector. This role is part of TikTok’s Global Gaming team within the Global Business Solutions (GBS) Division, focused on optimizing performance marketing campaigns and delivering data-driven advertising solutions. The candidate will work closely with clients, cross-functional teams, and product strategists to enhance TikTok’s gaming advertising offerings.
Key Responsibilities:
📈 Revenue Growth: Develop and execute strategies to drive ad revenue and optimize campaign performance.
🎮 Gaming Expertise: Stay ahead of gaming industry trends and provide best practices to advertisers.
📊 Data-Driven Campaign Management: Use analytics to optimize ad performance, increase user acquisition, and maximize ROI.
🔍 Consumer Insights & Trend Analysis: Leverage user behavior data to create effective marketing strategies.
💡 Product Innovation & Strategy: Provide feedback to the product team to enhance TikTok’s ad platform.
🤝 Client Relationship Management: Build strong relationships with gaming advertisers, providing technical support and insights.
📢 Cross-Functional Collaboration: Work with sales, marketing, and engineering teams to scale gaming advertising solutions.
⚡ Campaign Execution & Optimization: Monitor media buying, ad placements, and campaign scalability for gaming clients.
Eligibility Criteria:
✅ Education & Experience:
✔ Proven performance marketing experience in digital media, in-house marketing, or agencies.
✔ Gaming industry expertise preferred.
✔ Hands-on experience with user acquisition, tracking, attribution, and optimization.
✔ Familiarity with Google Analytics (GA), Mobile Measurement Partners (MMPs) like Appsflyer & Adjust.
✅ Skills & Attributes:
✔ Fluent in English (strong communication & storytelling skills).
✔ Strong analytical & problem-solving abilities.
✔ Sales-oriented mindset with expertise in account management.
✔ Ability to manage multiple campaigns & clients efficiently.
✔ Self-motivated with a strategic & entrepreneurial mindset.
Why Join TikTok?
🚀 Work in a fast-growing tech company shaping the future of gaming advertising.
🌍 Global exposure with teams across key markets.
📈 Career growth opportunities in performance marketing & gaming.
💡 Be part of cutting-edge innovations in digital advertising.
