Etihad Airways is looking for a talented and strategic Global PPC Lead to spearhead their global paid search initiatives, drive customer acquisition, optimize campaign performance, and lead a high-performing in-house PPC team. Join a fast-growing airline that is shaping the future of aviation and digital marketing.

Key Responsibilities:

• Define and execute a comprehensive global PPC strategy across platforms in alignment with business goals.

• Lead, manage, and upskill the in-house PPC team, fostering a high-performance culture.

• Oversee strategic planning, execution, and optimization of paid search campaigns.

• Manage PPC budgets, ensuring maximum ROI and ROAS.

• Analyze campaign performance, identify optimization opportunities, and deliver actionable insights.

• Collaborate with cross-functional teams and external partners like Google, Bing, and Baidu.

• Stay at the forefront of PPC platform developments and emerging technologies.

• Maintain strong vendor relationships and ensure adoption of best practices and new tools.

Skills and Qualifications Required:

• 8–10 years of PPC management experience, including working with global consumer brands.

• Minimum 6 years’ experience across multiple digital assets (SEM, eCommerce, Social).

• Proven leadership experience managing teams and third-party agencies.

• Strong data analysis and reporting skills (Adobe, Google Analytics, SA360).

• Familiarity with bidding tools like Marin, Kenshoo, or SA360.

• Strategic thinker with excellent planning and organizational abilities.

• Passion for digital technologies and innovation.

Work Type: Full-Time, On-site (Abu Dhabi, UAE)

About Etihad Airways:
Founded in 2003, Etihad Airways is the national airline of the United Arab Emirates, based in Abu Dhabi. It is globally recognized for exceptional service, operational excellence, and an award-winning loyalty program. As part of its “Journey 2030” strategy, Etihad aims to double its fleet and triple customer numbers, setting ambitious new standards for aviation.

Visit etihad.com to learn more.

⚠️ Recruitment Fraud Alert:
Etihad Airways never requests money, personal bank details, or payment during the recruitment process. Interviews are conducted via face-to-face or video/telephone prior to any official offer. Stay cautious and report suspicious offers.