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Global PPC Lead
Etihad Airways Abu Dhabi , UAE

The Global PPC Lead will spearhead Etihad Airways’ global paid search strategy. This role is responsible for managing the in-house PPC team, optimizing global campaigns, and maximizing ROI across significant budgets. The successful candidate will have a deep understanding of SEM, a data-driven approach, and a passion for achieving impactful results on a global scale.

Key Responsibilities:

  • Define and execute global PPC strategy aligned with business goals.

  • Lead and mentor the in-house PPC team, ensuring the application of the latest best practices.

  • Oversee strategic planning and execution of global PPC campaigns across platforms.

  • Optimize campaigns through keyword strategy, ad creative, and targeting improvements.

  • Manage and control PPC budgets to maximize ROI and ROAS.

  • Collaborate with cross-functional teams and external partners (Google, Bing, etc.).

  • Continuously adopt emerging technologies and drive improvements in PPC platforms.

  • Maintain relationships with external agency and supplier partners.

  • Use data-driven insights to optimize campaigns and drive performance.

Job Requirements:

  • Minimum of 6-10 years’ experience in digital marketing (SEM, eCommerce, Social, etc.) for globally recognized consumer brands.

  • Proven leadership experience, including managing teams and agencies.

  • Expertise in web analytics platforms (Adobe, Google Analytics, SA360).

  • Strong data analysis skills with actionable insights.

  • Proficiency with third-party bidding tools like Marin, Kenshoo, or SA360.

  • Excellent communication, planning, and organizational skills.

About Etihad Airways:

Etihad Airways, the national airline of the UAE, has grown to become one of the world’s leading airlines since its formation in 2003. Based in Abu Dhabi, Etihad operates a global network, reaching the Middle East, Europe, Asia, and beyond. With numerous awards for its services and products, Etihad continues to expand as part of its Journey 2030 strategy.


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