Dicetek LLC is seeking a highly skilled and data-driven Digital Marketing Specialist to join their team on a contract basis. The role involves overseeing content publishing and scheduling across multiple platforms, generating detailed performance reports, monitoring industry trends, and implementing effective SEO and Online Reputation Management (ORM) strategies. The ideal candidate will have strong analytical skills, a keen eye for detail, and the ability to respond promptly to online conversations that impact the brand’s image.

Key Responsibilities:

• Manage and schedule content publishing across social media platforms.

• Monitor brand mentions, tags, and online conversations (Instagram, X, Facebook, LinkedIn, YouTube, TikTok, etc.).

• Analyze public sentiment and address negative trends that could affect brand reputation.

• Draft timely, professional, and brand-aligned responses to user comments, queries, and complaints.

• Collaborate with PR, legal, content, and customer service teams for crisis communication strategies.

• Maintain an alert system for emerging online issues or crises.

• Detect and report misinformation, impersonation accounts, or inappropriate brand-related content.

• Prepare weekly and monthly reports with sentiment analysis, audience feedback, and key insights.

• Support proactive campaigns to enhance brand perception and trust.

Skills & Qualifications:

• Strong expertise in SEO and ORM strategies.

• Excellent analytical and problem-solving abilities.

• Proficiency in social media monitoring and engagement tools.

• Strong written and verbal communication skills.

• Experience in handling brand reputation and crisis communication.

• Ability to work efficiently in a fast-paced, dynamic environment.