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Casinetto, a leading B2B and B2C foodservice distributor in the UAE, is looking for a Customer Relationship Management (CRM) Specialist to enhance customer engagement, retention, and loyalty. The ideal candidate will develop data-driven CRM strategies, manage targeted marketing campaigns, and optimize customer lifecycle management to drive revenue growth.
Key Responsibilities:
📌 Customer Relationship Management (CRM)
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Manage and optimize the CRM database, ensuring data accuracy and segmentation.
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Develop and execute personalized marketing campaigns via email, SMS, WhatsApp, and in-app messaging.
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Implement email automation strategies for customer retention and win-back campaigns.
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Analyze customer lifecycle data to drive retention and re-engagement strategies.
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Track and optimize CRM performance metrics (open rates, conversions, churn reduction, etc.).
🎯 Customer Retention & Loyalty Strategies
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Design and manage data-driven customer loyalty programs to boost repeat purchases.
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Identify at-risk customers and implement reactivation initiatives.
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Develop upsell and cross-sell campaigns to enhance customer lifetime value (CLTV).
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Ensure seamless omnichannel experiences across all customer touchpoints.
📊 Data-Driven Insights & Reporting
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Use CRM tools and analytics platforms to monitor customer engagement trends.
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Provide strategic recommendations to enhance customer relationships and reduce churn.
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Monitor key performance indicators (KPIs) related to customer retention and loyalty.
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Collaborate with marketing, sales, and customer service teams to align CRM strategies with business goals.
Requirements & Qualifications:
✔ Education: Bachelor’s degree in Marketing, Business, Communications, or related field.
✔ Experience:
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3+ years in CRM management, customer engagement, or loyalty marketing.
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UAE experience is a must.
✔ Skills: -
Strong analytical skills with experience using CRM & email marketing tools.
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Expertise in email automation, segmentation, and retention strategies.
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Experience in WhatsApp marketing and omnichannel customer engagement.
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Excellent communication and strategic planning abilities.
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Knowledge of B2B and B2C customer engagement best practices.
Why Join Casinetto?
✅ Work with a leading UAE foodservice distributor.
✅ Be part of a fast-growing, customer-centric team.
✅ Drive data-driven CRM strategies for long-term customer success.
📩 How to Apply:
If you’re a CRM expert passionate about customer engagement, apply now and be part of Casinetto’s innovative team!
