At Prosana, we’re redefining the gifting experience in the e-commerce world. We’re building a unique, magnetic campaign strategy that goes beyond generic gifts and uninspired ads. As a Creative Strategist, you’ll have the opportunity to shape the creative DNA of a brand that’s turning e-commerce on its head and redefining what Direct-to-Consumer (DTC) brands can achieve.

This fully-remote, contractor role offers you the chance to architect campaigns that don’t just perform — they transform how people think about gifting. You will lead the way in turning cultural insights into creative campaigns, driving growth and redefining success in e-commerce.

Key Responsibilities:

• Uncover hidden creative opportunities by analyzing competitors’ ads, customer reviews, and cultural trends.

• Transform insights into clear, actionable creative briefs to guide designers and videographers in producing captivating campaigns.

• Analyze performance data to identify the key elements that drive sales, including hooks, color palettes, CTAs, and more.

• Run weekly experiments with unconventional formats and messaging to keep ads fresh, iterating on successful creatives for even better results.

• Oversee photo shoots and User-Generated Content (UGC) collaborations, ensuring authenticity while aligning with strategic brand goals.

• Develop and document a creative playbook to replicate successful strategies in future campaigns.

• Collaborate with the product team to ensure new product launches are supported with equally thoughtful and impactful creative strategies.

• Bridge the gap between analytics and creativity, translating data insights into actionable improvements for the creative team.

Key Requirements:

• Experience: 2+ years in creative strategy with DTC brands, showcasing high-impact work.

• Copywriting Skills: Proven experience in writing compelling ad copy, scripts, and marketing content, ideally tied to creative strategy.

• Data-Oriented: Comfortable analyzing metrics to inform creative decisions while maintaining originality.

• Strategic Thinking: Ability to create both big-picture vision and tactical execution across platforms like Meta and TikTok.

• Creative Leadership: Experience in guiding designers, videographers, and writers to achieve exceptional creative outputs.

• Organizational Skills: Ability to manage multiple projects in fast-paced environments.

• Problem-Solver: Self-motivated to drive projects forward with minimal oversight.

• Clear Communicator: Strong written and verbal skills to effectively communicate creative vision and strategy.

What’s In It for You:

• Be part of a high-performing team and make a direct impact on a fast-growing brand.

• Earn performance-based bonuses linked to the revenue generated by your creative concepts.

• Work remotely with flexible hours to collaborate globally.

• A yearly training budget to stay current with new trends and continue personal development.

• Mentorship opportunities with senior creative leaders in the space.

• Continuous growth opportunities, including the chance to mentor and train future Creative Strategists.

• Collaborate with the website development team to enhance on-site performance based on creative insights.

Success Milestones:

• 30 Days: Master the brand voice, creative processes, and key products.

• 60 Days: Run strategic tests and optimize live campaigns.

• 90 Days: Your creative approach will show measurable impact on growth metrics.

Recruitment Process:

1. Initial call to discuss your background and the role.

2. Deep-dive interview with the leadership team.

3. Practical strategy exercise (designed to respect your time).

4. Final conversation to align on vision and next steps.