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Amore Wear, a fast-growing and trendsetting abaya brand, is hiring a Content Marketing Specialist to lead its online and offline content efforts. As the company opens its first retail location, this is an exciting opportunity to build and shape the brand’s presence across social platforms. The ideal candidate will be creative, hands-on, and deeply familiar with UAE culture and modest fashion trends.
Key Responsibilities:
1. Social Media & Content Creation
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Manage daily social media posts across Instagram, TikTok, and Snapchat.
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Build and implement monthly content calendars including product showcases, behind-the-scenes footage, styling tips, and UGC.
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Create original Reels, UGC-style videos, and lifestyle visuals.
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Coordinate fashion photoshoots including studio booking, location scouting, and directing.
2. Influencer Marketing
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Identify and collaborate with Emirati and relevant influencers (micro to macro).
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Manage influencer content and ensure brand alignment.
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Host monthly content creation days with models or micro-influencers.
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Amplify user-generated content to increase engagement and trust.
3. Marketing Strategy & Campaigns
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Plan creative campaigns for new product launches and brand moments.
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Collaborate with internal teams and external marketing agency to align on goals.
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Analyze content performance and provide insights for future marketing direction.
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Support broader marketing activities like events, pop-ups, and cross-functional team tasks.
Skills and Qualifications Required:
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Proven experience in content marketing and influencer management.
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Deep understanding of UAE culture and modest fashion (especially the abaya industry).
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Fluency in Arabic is a strong advantage.
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Creativity in content ideation with or without professional camera gear.
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Self-starter with excellent time-management and organizational skills.
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Flexible, team-oriented, and adaptable to fast-paced environments.
Note: Flexible work hours may be required during events and shoots outside regular working hours.
Company Overview:
Amore Wear is a dynamic and trendy abaya brand tailored for the next generation of modest fashion enthusiasts. As the brand expands into retail, Amore is seeking passionate individuals to contribute to its growing presence in the UAE fashion scene—both online and offline.
