JTI is looking for a Consumer Insights Manager to drive consumer-centric strategies within the Global Travel Retail (GTR) business. The role involves managing various marketing research projects, both qualitative and quantitative, to provide actionable insights that shape business strategies. You will work with global research agencies, collaborate with multiple teams, and analyze consumer behaviors across categories to uncover actionable opportunities. The position requires leadership in consumer insights, strategic planning, stakeholder collaboration, and data management. The role is full-time, on-site in Dubai.

Responsibilities:

• Consumer Insights Leadership: Lead insights generation for travel retail shoppers through ad hoc and tracking studies. Act as the main point of contact for consumer and industry insights, delivering strategic recommendations based on multiple research sources. Manage study methodology, sample design, questionnaire development, vendor coordination, project management, result delivery, and budget control.

• Strategic Support: Provide data and insights for global planning and business presentations, focusing on travel retail shopper trends, traveler traffic trends, and consumer behavior. Oversee data providers, ensuring compliance with policies and budget control.

• Stakeholder Collaboration: Work closely with GTR and non-GTR JTI teams to deliver insights, recommend actions, and promote best practices. Facilitate knowledge sharing through webinars, reports, and market findings to support strategic thinking and sales performance.

• Airport Assessment: Lead the Airport Assessment Workstream to identify assortment and portfolio opportunities, analyzing traveler traffic and shopper behavior to provide actionable recommendations in collaboration with the commercial team.

• Basket Data Projects: Partner with sales teams to analyze store-level basket data, identify sales growth opportunities, and align recommendations with customer and JTI objectives.

Skills Required:

• University degree in Market Research, Business/Economics, Statistics, Marketing, Psychology, Sociology, or a related field.

• 5+ years of professional experience in Marketing Research; experience in Travel Retail, FMCG marketing, and tobacco is a plus.

• Strong research methodology experience and advanced Excel skills.

• Fluent in English (additional languages are a plus).

• Robust commercial understanding and ability to translate business questions into actionable insights.

• Demonstrated interpersonal and intercultural skills, with the ability to work smoothly across functions.