JTI (Japan Tobacco International) is hiring a Consumer Insights Manager in Dubai to lead the design and execution of market research studies. This role supports strategic business planning by delivering meaningful insights into consumer behavior. The ideal candidate has a strong background in FMCG and experience in both qualitative and quantitative research. Join a global company where 46,000 employees feel a strong sense of belonging and contribute to business impact through innovation and collaboration.

Key Responsibilities:

• Manage consumer incidence and tracking studies, working closely with external research agencies.

• Ensure accurate, timely data collection, analysis, and reporting to support strategic decisions.

• Conduct qualitative studies and ad-hoc analyses, delivering insights aligned with Brand, RRP, and Sales team objectives.

• Lead consumer segmentation research to understand motivations, behaviors, and pain points.

• Promote cross-functional collaboration to integrate insights into brand and sales strategies.

• Act as a trusted insights partner to Marketing & Sales teams, providing data for planning and performance reviews.

• Develop and deliver presentations for high-level meetings including Annual Planning and GM reviews.

• Manage consumer insights budget, ensuring effective resource allocation and identifying cost-saving opportunities.

• Maintain high-quality research output while optimizing financial efficiency.

Requirements:

• Bachelor’s degree in social sciences, humanities, or technical fields.

• Minimum 5 years of experience in a similar role within the FMCG industry.

• Strong understanding of research methodologies, statistics, and data analysis.

• Proficient in MS Office and project/process management.

• Fluent in English.

About the Company:
JTI (Japan Tobacco International) is a global tobacco and vaping company with a strong focus on innovation, inclusivity, and employee satisfaction. With a workforce of 46,000 professionals worldwide and a culture where 83% of employees report high job satisfaction, JTI offers a dynamic and empowering work environment.