Secrets2Success, a globally recognized personal development brand with over 2.2 million followers on Instagram, is entering a new growth phase and seeking a Co-Owner or Strategic Investor to join the journey. Founded by Taif al Haidar, Secrets2Success has become one of the most influential platforms in the mindset and success space. This role offers an exceptional opportunity to partner in scaling a mission-driven, global brand dedicated to personal growth and transformation.

We’re looking for a passionate, visionary individual who brings more than just investment — someone with entrepreneurial drive, digital expertise, and a heart aligned with helping others reach their full potential.

Key Responsibilities:

• Collaborate with the founder to shape and execute growth strategies.

• Contribute to content and product development (digital programs, coaching models, online communities).

• Drive business development, partnerships, and strategic collaborations.

• Spearhead marketing initiatives and social media growth strategies.

• Support with operational scaling and team structuring.

• Actively participate in planning, decision-making, and branding efforts.

Ideal Partner Profile:

• Excellent communication and interpersonal skills.

• Proven experience in sales, business development, or startup environments.

• Knowledge of social media marketing and personal branding strategies.

• Background in digital product creation, content monetization, or coaching platforms.

• Deep passion for mindset, self-growth, and empowering others.

• Willingness to relocate to Dubai or work on-site.

• (Optional but preferred) Angel investment capability to fuel expansion plans.

What You’ll Gain:

• Co-ownership in a brand with global reach and strong audience loyalty.

• Opportunity to build a purpose-driven legacy business in the personal development space.

• Strategic influence over brand direction, products, and expansion.

• Direct access to a massive online audience and market-ready community.

• A collaborative partnership with an experienced founder in a values-led business.

About the Company:

Secrets2Success is a premier personal development platform inspiring millions worldwide. With a loyal Instagram following exceeding 2.2 million, it has become a trusted source of motivation, mindset coaching, and success strategies. Rooted in purpose and led with authenticity, the brand aims to empower individuals to unlock their full potential through powerful content, programs, and community support.