Role Overview

On behalf of our client, a well-established Dubai-based organisation specialising in live and virtual events, strategic communications, digital marketing, and community solutions, we are seeking a driven Business Development Executive to join their growing team.

The primary objective of this role is to drive new business growth, expand the customer base within the Hospitality, Travel, and MICE sectors, and support the achievement of sales targets in line with the company’s vision and values.

Key Responsibilities

• Execute the agreed business development and sales strategy to achieve revenue and profitability targets

• Identify, qualify, and develop new sales leads and market opportunities

• Prepare and implement action plans to penetrate new and emerging markets

• Support the development and execution of sales and marketing initiatives

• Build and maintain strong relationships with existing and prospective clients through regular meetings, calls, and emails

• Conduct weekly client visits for both new and existing business development

• Prepare accurate and competitive pricing, quotations, and cost calculations

• Coordinate proposals, RFP responses, and presentations in collaboration with operations and internal teams

• Provide regular sales performance reports (daily, weekly, and monthly)

• Gather and analyse market intelligence and customer insights, reporting on trends and opportunities

• Represent the company at trade exhibitions, industry events, and networking functions

• Negotiate pricing, scope, and delivery terms with internal stakeholders

• Ensure compliance with company policies, procedures, and ethical standards

• Continuously review personal sales performance and strive to meet or exceed targets

Candidate Requirements

• 2–5 years’ experience in business development or sales within the Hospitality, Travel, or MICE sectors

• Bachelor’s degree in Business, Management, Marketing, or a related discipline (MBA is an advantage)

• Proven experience in client and supplier relationship management

• Strong understanding of market dynamics and customer requirements

• Excellent communication and presentation skills in English

  • Additional languages such as Arabic, French, or Spanish are a plus

• Strong commercial awareness and negotiation skills

• Confident, resilient, and target-driven mindset

• High level of self-motivation and ability to work independently and within a team

• Willingness to travel and collaborate within a global team environment

Salary & Benefits

• Salary: AED 10,000 per month (inclusive of fixed allowances)

• Commission structure

• Health insurance

• Annual air ticket

About the Company

Kershaw Leonard Group is an internationally respected recruitment and consulting firm, founded in 1999, operating on the principle that recruitment is a people business.