Position Overview

We are seeking an experienced and creative Senior Associate – Branding, PR & Social Media to lead brand storytelling and equity building for a premium beauty brand in the Middle East. Based in Dubai, this role is responsible for executing the regional brand strategy across PR, influencer marketing, digital content, and social media, ensuring strong brand desirability and consistent positioning across the GCC.

The role requires close collaboration with global teams, local agencies, influencers, and internal stakeholders to deliver impactful campaigns and meaningful brand experiences.

Key Responsibilities

Brand Strategy & Awareness

• Drive regional brand awareness and desirability through PR, digital, social media, influencer, and content initiatives

• Define and execute brand awareness strategies aligned with the annual marketing calendar

• Develop and manage a consistent content strategy using global assets and locally produced content

• Allocate and manage PR and digital investments in line with brand objectives and budgets

PR & Partnerships

• Lead PR strategy execution, including campaign launches, media outreach, and event activations

• Manage PR agency relationships, briefs, timelines, and deliverables

• Conceptualize and execute PR events including themes, mood boards, production, and guest lists

• Develop impactful brand partnerships with regional brands, artists, and cultural platforms

• Track PR KPIs including ROI, EMV, media coverage, and engagement

Influencer Marketing

• Build and execute a long-term influencer strategy aligned with brand values and positioning

• Identify, recruit, and onboard key influencers and brand ambassadors across the region

• Manage influencer relationships, negotiations, contracts, gifting, and content delivery

• Design innovative influencer campaigns in collaboration with marketing and digital teams

• Oversee product seeding and creative press kits from concept to production

Social Media & Content

• Own the organic social media presence across Instagram, Snapchat, Facebook, X (Twitter), LinkedIn

• Create and manage monthly content calendars across all platforms

• Adapt and publish content weekly with Arabic and English copywriting

• Coordinate content creation including photoshoots, video editing, and post-production with internal teams and external suppliers

• Handle community management and audience engagement across platforms

Digital Performance & Reporting

• Collaborate with digital and performance marketing teams on paid media investments and content amplification

• Analyze organic and paid social performance, influencer results, and campaign impact

• Conduct competitor benchmarking and daily influencer landscape monitoring

Candidate Requirements

• 3–5 years of experience in PR, branding, or social media, preferably within beauty, skincare, fashion, or luxury

• Proven GCC market experience

• Strong understanding of influencer marketing and digital-first brand building

• Arabic language skills preferred; fluency in English required

• Creative, outgoing, and collaborative personality with a passion for beauty and storytelling

• Experience working with global brand teams and regional agencies

Skills & Competencies

• Brand storytelling and content strategy

• Influencer and PR relationship management

• Campaign planning and execution

• Budget management and KPI tracking

• Strong communication and presentation skills

• Creative thinking with strong attention to detail

What We Offer

• Career growth and internal mobility opportunities within a leading luxury group

• Competitive benefits package including health insurance, flexible working policies, and exclusive employee discounts

• Exposure to global luxury brands and cross-market collaboration

• Inclusive, diverse, and future-focused workplace culture

About the Company

Chalhoub Group is the leading partner for luxury in the Middle East, with a legacy spanning over 70 years. The group operates across fashion, beauty, jewellery, watches, and lifestyle categories, delivering seamless omnichannel experiences through an extensive retail and digital ecosystem. Committed to sustainability, innovation, and inclusion, Chalhoub Group continues to shape the future of luxury retail in the region.