Al Khayyat Investments (AKI), a leading diversified business group in the UAE, is seeking a creative and results-driven Brand Executive to join their marketing team in Dubai. This full-time, on-site role is ideal for professionals with 2–3 years of experience in marketing, preferably within the FMCG sector or digital marketing agencies. The successful candidate will be responsible for developing and executing brand strategies, managing marketing campaigns, and ensuring brand consistency across all platforms.

Key Responsibilities:

• Develop brand positioning, messaging, and identity in collaboration with internal teams and external agencies.

• Lead the creative development of packaging design, ensuring compliance with label and regulatory standards.

• Plan and execute ATL (Above The Line) and BTL (Below The Line) marketing campaigns, including digital efforts across social media, email, SEO/SEM, and influencer platforms.

• Coordinate with creative, media buying, digital, and event agencies to bring campaigns to life.

• Monitor marketing campaign performance and optimize strategies based on KPIs and data analytics.

• Design and develop POSMs (Point of Sale Materials) for both online and offline channels.

• Collaborate with content creators to support brand storytelling on social media, blogs, and e-commerce platforms.

• Ensure all marketing efforts align with legal, regulatory, and brand standards.

• Work closely with sales teams to ensure marketing activities support commercial goals.

• Manage marketing budgets effectively and negotiate with vendors to ensure timely and cost-efficient delivery.

Experience, Qualifications & Skills:

• 2–3 years of experience in marketing, ideally in FMCG or a digital marketing agency.

• Strong exposure to digital marketing, trade activations, and brand promotions.

• Proficient in marketing analytics tools such as Google Analytics and Meta Business Suite.

• Excellent communication and interpersonal skills.

• Creative flair with a strong eye for design and brand aesthetics.

• Master’s degree in Marketing from a reputed institution.

• Fluency in English and Arabic is required.

Al Khayyat Investments (AKI) is a trusted name across the UAE and the region, with a commitment to innovation and excellence. Join a dynamic team that values creativity, collaboration, and results.