Location: Dubai, UAE

Employment Type: Full-Time
Industry: Automotive Services & Technology

About the Role

MMC Group is seeking a commercially driven and execution-focused Group Brand & Media Strategy Lead to build and lead the Group’s internal brand and media capability.

Operating at Group level under MENA Assistance, this is a senior, hands-on leadership role responsible for shaping brand positioning, strengthening digital presence, and structuring media strategy across multiple operating companies.

The role reports directly to the Founder & CEO and requires a high degree of ownership, independence, and disciplined execution. You will play a key role in aligning brand clarity with structured business growth.

Awesome Media Productions functions as the Group’s internal brand and media unit, and this position will lead its strategic direction and operational delivery.

Key Responsibilities

Brand Strategy & Positioning

• Define and refine brand positioning and messaging frameworks across Group entities

• Develop formal tone-of-voice guidelines and brand governance standards

• Ensure consistent narrative and visual identity across all platforms

Digital & Website Leadership

• Conduct audits of existing websites and digital presence

• Lead website rebuild and digital transformation initiatives from strategy through launch

• Align digital experience with brand positioning and commercial objectives

Media & Content Strategy

• Develop structured media strategies aligned with business growth plans

• Establish clear content pillars and rolling 90-day media roadmaps

• Drive consistency across social, web, and digital communication channels

Team & Capability Development

• Build and manage a lean internal media team

• Establish clear workflows, timelines, and accountability frameworks

• Implement performance tracking and structured reporting to senior leadership

Experience & Qualifications

Experience

• Minimum 5 years in brand, communications, or media leadership roles

• Proven experience building, repositioning, or strengthening brands within operating businesses

• Demonstrated experience leading website or digital transformation initiatives

• Experience managing and developing teams

• Experience within founder-led or growth-stage environments preferred

Education

• Bachelor’s degree in Marketing, Communications, Business, or related field

• Postgraduate qualification or professional certification in brand or digital strategy (advantageous)

Key Attributes

• Strategic thinker with strong hands-on execution capability

• Commercially aware and outcome-driven

• Structured, disciplined, and process-oriented

• Confident engaging directly with senior leadership

• Independent operator with strong ownership mentality

• High standards of brand integrity and quality control

About the Company

MMC Group is a founder-led, medium-sized group operating across automotive services and technology. Through its portfolio of businesses, the Group delivers innovative motorist support solutions designed to enhance vehicle ownership experiences.