Location: Dubai, UAE

Employment Type: Full-Time

Industry: Automotive Services & Technology

About the Role

MMC Group is seeking a strategic and execution-focused Group Brand & Media Strategy Lead to build, structure, and lead the Group’s internal brand and media function.

Operating at the Group level under MENA Assistance, this senior leadership role is responsible for defining brand positioning, strengthening digital presence, and delivering structured media strategies across multiple operating companies.

This is a high-ownership role reporting directly to the Founder & CEO. The successful candidate will combine commercial thinking with disciplined execution to elevate brand clarity, digital performance, and market positioning across the portfolio.

Key Responsibilities

Brand Strategy & Positioning

• Define and refine brand positioning frameworks across Group entities

• Develop structured messaging architecture and tone-of-voice guidelines

• Establish formal brand governance and visual consistency standards

Digital & Web Leadership

• Conduct comprehensive audits of existing websites and digital assets

• Lead website rebuilds and digital transformation initiatives from strategy through launch

• Ensure alignment between brand positioning and digital user experience

Media & Content Strategy

• Develop integrated media strategies aligned with business growth objectives

• Create content pillars and structured 90-day media roadmaps

• Drive narrative consistency across all digital and social platforms

Team & Capability Building

• Build and lead a lean internal media and brand team

• Establish workflows, accountability systems, and performance tracking

• Provide structured reporting and insights to senior leadership

Required Experience

• Minimum 5 years of experience in brand, communications, or media leadership roles

• Proven track record of building or repositioning brands within operating businesses

• Demonstrated experience leading website or digital transformation projects

• Experience managing and developing teams

• Experience within founder-led or growth-stage organisations preferred

Education & Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field

• Postgraduate qualification or professional certification in brand, digital strategy, or communications (advantageous)

Key Competencies

• Strategic thinker with hands-on execution capability

• Strong commercial awareness and outcome-driven mindset

• Highly structured, organised, and disciplined

• Confident engaging with senior leadership

• Independent operator with strong ownership mentality

• High standards of brand quality and consistency

About MMC Group

MMC Group is a founder-led, medium-sized group operating across automotive services and technology. Through MENA Assistance and its operating entities, the Group delivers innovative motorist support solutions designed to enhance vehicle ownership experiences and create meaningful connections between consumers and brands.