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Nextcare, part of Allianz Partners, is seeking a B2C E-commerce Manager, MEA to lead online sales and digital marketing efforts in the region. The role focuses on customer acquisition, retention strategies, content management, and optimizing digital media campaigns to drive revenue growth.
Key Responsibilities:
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Develop and execute local digital marketing strategies for customer acquisition and retention (paid & organic search, display, email).
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Manage the marketing budget, ensuring optimized spend across digital channels to achieve acquisition and sales targets.
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Collaborate with media agencies for media planning, buying, and campaign optimization.
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Track, analyze, and report performance metrics while recommending improvements.
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Oversee the P&L for the B2C business and work cross-functionally to enhance profitability.
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Publish and manage website content using Adobe Experience Manager (AEM) and monitor website performance.
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Stay updated on market trends and competitor activities to maintain a competitive edge.
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Lead the implementation of key initiatives, such as ACPR, rebranding, and Allyz B2C.
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Work with cross-functional teams to achieve shared business objectives.
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Share and implement best practices within the B2C community.
Requirements:
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Bachelor’s degree in Marketing or a related field.
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5+ years of digital marketing experience, focusing on acquisition & retention.
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Expertise in content management systems (e.g., Adobe Experience Manager).
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Industry experience in insurance or financial services is a plus.
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Strong project management, communication, and stakeholder management skills.
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Data-driven mindset with the ability to turn analytics into actionable plans.
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Ability to prioritize tasks and meet deadlines in a fast-paced environment.
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Self-motivated, entrepreneurial, and passionate about technology-driven customer experiences.
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Proficiency in Microsoft Office Suite (Intermediate level).
Perks & Benefits:
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Career growth & professional development through global courses and training programs.
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Work in a multi-cultural, international environment with 75+ country presence.
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Work-life balance support through Wellness programs.
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Opportunity to be part of Allianz Partners, a world leader in B2B2C insurance & assistance, serving 71 million cases annually.
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A diverse and inclusive workforce, where everyone is encouraged to bring their whole self to work.
Join Nextcare – Allianz Partners and be part of the future of digital insurance and assistance solutions!
