Careem is seeking an experienced ASO & SEO Marketing Manager to join their Growth Marketing team in Dubai. This role focuses on search engine optimization (SEO), app store optimization (ASO), and emerging AI-driven marketing channels. The manager will develop strategies to optimize content visibility, app discoverability, and campaign performance across traditional and next-gen platforms, including AI-powered tools like ChatGPT and Perplexity.

Key Responsibilities:

• Lead SEO strategy to improve visibility of landing pages and long-tail pages (LLPs) across search engines and AI-driven discovery platforms.

• Collaborate with content, web, and data teams to structure keyword-rich content for AI/LLM-friendly search.

• Drive ASO to maximize app store performance, discoverability, conversion rates, and creative placement.

• Explore and implement emerging digital channels, including AI chat surfaces, smart TVs, and native placements.

• Ensure campaign briefs are clear and actionable, aligning business goals with growth tactics.

• Partner with content and web teams to optimize all digital assets for search and discovery.

Requirements / Qualifications:

• Proven experience in technical and content SEO, including schema, indexation strategy, and LLP architecture.

• Strong knowledge of ASO best practices with hands-on experience optimizing app listings and creatives.

• Passion for AI-led marketing and familiarity with adtech ecosystems like ChatGPT or Perplexity.

• Experience with Mobile Measurement Platforms (e.g., Adjust) and multi-touch attribution.

• Proficiency in performance tracking and dashboarding tools (e.g., Looker Studio).

• Strong analytical mindset, able to connect insights to actionable strategies.

• Over 3 years of direct experience in app store optimization and scaling campaigns.

Employment Type:

Full-time | On-site (4 days in office, 1 day remote; flexible remote options for 30 days/year)

Company Highlights:

Careem is building the Everything App for the Middle East, operating in 70+ cities across 10 countries. Since 2012, it has enabled earnings for over 2.5 million Captains and simplified lives for more than 70 million customers. Careem embraces AI-driven innovation and a growth-focused work culture.

Benefits:

• 4 days in office, 1 day from home; 30 days remote work per year

• Unlimited vacation days

• Healthcare benefits and fitness reimbursements

• Career growth opportunities and working with an inspiring team

How to Apply:

Apply via LinkedIn Easy Apply or Careem’s official recruitment channels.