Location: Dubai, UAE

Employment Type: Full-Time
Industry: Marketing, Advertising & PR
Arabic Fluency: Required

About the Role

The Associate Media Director – Integrated Planning will lead offline-driven media strategy and buying across a portfolio of clients, ensuring seamless integration with digital and broader communication strategies.

This role has a strong traditional media focus (TV, radio, OOH, print, cinema) while coordinating digital alignment with specialist performance and planning teams. The successful candidate will combine strategic thinking, commercial acumen, and leadership capability to drive integrated media excellence.

Key Responsibilities

Offline Media Strategy, Planning & Buying

• Lead offline media planning and buying across TV, radio, OOH, print, and cinema

• Translate client briefs into insight-led offline media strategies and detailed plans

• Develop media rationales backed by audience insights and research

• Manage offline media budgets, tracking spend and ensuring cost efficiency

• Support and participate in media negotiations with vendors alongside senior leadership

• Ensure flawless campaign execution through planner and coordinator oversight

• Monitor performance against agreed KPIs and benchmarks

Digital Media Integration & Coordination

• Ensure digital strategies align with offline media direction

• Collaborate with digital planning and performance teams to align audiences, messaging, and phasing

• Provide high-level input into digital strategy without managing daily platform execution

• Review digital plans to ensure alignment with overall media objectives

• Support integrated reporting by connecting offline and digital performance outcomes

• Stay informed on digital trends impacting offline effectiveness

Client & Business Management

• Drive integrated media strategy across multiple accounts

• Present offline-led strategic recommendations in client meetings

• Identify growth opportunities within existing accounts

• Support new business pitches and budgeting processes

• Maintain strong communication with senior management regarding account health, risks, and opportunities

Vendor & Supplier Management

• Maintain strong relationships with media vendors and suppliers

• Stay updated on market developments and media opportunities

• Ensure smooth coordination between vendors and internal teams

Team Leadership & Collaboration

• Train, mentor, and develop planners, buyers, and coordinators

• Ensure high-quality output across accounts

• Promote a collaborative and performance-driven culture

• Work cross-functionally with other department heads to identify integrated solutions

Requirements

• 5–7 years of experience in media planning and buying

• Strong expertise in traditional/offline media channels

• Working knowledge of digital planning and integration

• Proven experience managing budgets and stakeholders

• Strong presentation and negotiation skills

• Experience managing and developing junior team members

• Highly organised, detail-oriented, and commercially driven

About the Company

Team Red Dot is a full-service media planning and buying agency delivering cross-industry and cross-border communication solutions.