Job Type: Full-Time
Location: Dubai, UAE
Industry: Retail & Luxury
Function: Marketing, Advertising & PR
Nationality: Open to All
Salary: Not Disclosed

Role Overview

Chalhoub Group is seeking a dynamic Senior Associate – Digital Marketing to lead multi-channel digital campaigns and drive measurable growth across e-commerce and brand platforms. This role combines social media management, performance marketing, and data-driven optimization to enhance customer acquisition, engagement, and lifetime value.

You will work closely with brand partners, agencies, and internal teams to deliver high-impact digital strategies aligned with commercial objectives and customer experience excellence.

Key Responsibilities

Digital Campaign Management

• Manage and optimize all social media channels while coordinating co-marketing initiatives with brand partners.

• Plan and execute integrated digital campaigns across search, social, and affiliate channels.

• Drive growth through performance marketing strategies focused on acquisition, retention, and basket-size optimization.

• Maintain a structured marketing calendar to ensure consistent and timely campaign delivery.

Performance & Analytics

• Monitor campaign performance by channel and device, identifying opportunities to improve conversion and ROI.

• Build tracking frameworks, attribution models, and KPI dashboards to measure effectiveness.

• Analyze user journeys and behavioral data to recommend optimization strategies.

• Produce detailed reports using analytics platforms to guide decision-making.

Optimization & Testing

• Conduct A/B testing on creatives, landing pages, and messaging to improve engagement and conversions.

• Adapt creatives and conversion points to maximize campaign effectiveness across audiences.

• Continuously refine SEM/SEO initiatives and digital media strategies.

Budget & Partner Management

• Manage digital marketing budgets and optimize daily spend to meet revenue targets.

• Collaborate with external agencies and technology partners to enhance campaign execution.

• Identify opportunities to drive traffic growth and improve customer experience through strategic partnerships.

Strategic Insights & Innovation

• Conduct deep-dive analysis across datasets to uncover growth opportunities and performance improvements.

• Support initiatives focused on customer lifecycle, LTV, and retention strategies.

• Stay current with emerging digital tools, trends, and technologies to maintain competitive advantage.

Requirements

• Minimum 3 years of experience in digital or performance marketing, including at least 1 year in e-commerce or online retail.

• Hands-on experience managing campaigns across Google Ads, Meta Ads, and other major digital platforms.

• Proven expertise in app promotion, user acquisition, and engagement campaigns.

• Strong analytical mindset with the ability to translate data into actionable insights.

• Working knowledge of HTML, web analytics, and performance tracking tools.

• Demonstrated experience in SEM/SEO strategy, campaign execution, and cross-channel reporting.

• Highly organized team player with strong planning and communication skills.

What the Company Offers

• Professional development, training opportunities, and internal career mobility.

• Exposure to globally recognized luxury brands and innovative retail experiences.

• Competitive benefits including healthcare, education contributions, flexible work policies, and employee discounts.

• A diverse and inclusive workplace culture focused on creativity, collaboration, and sustainable growth.