Location: Dubai, United Arab Emirates
Company: Chalhoub Group
Employment Type: Full-Time
Industry: Retail & Distribution

Role Overview
We are seeking a dynamic General Manager – Fashion to lead brand strategy, commercial performance, and omnichannel growth across retail, wholesale, and eCommerce operations. This leadership role is responsible for shaping long-term vision, enhancing customer experience, and driving profitability while ensuring seamless integration between digital and physical channels.

Key Responsibilities

• Define and execute the brand’s long-term omnichannel strategy, aligning online and offline customer journeys.

• Strengthen brand positioning by optimizing store networks, leading renovations, and investing in digital transformation initiatives across eCommerce, mobile apps, and in-store technologies.

• Drive financial performance through disciplined management of OPEX/CAPEX, store-level profitability, and overall commercial KPIs.

• Lead end-to-end customer experience (CX) strategies, leveraging innovation and data to build engagement and loyalty.

• Develop strong partnerships with brand principals and key stakeholders to accelerate market growth.

• Oversee marketing strategy, ensuring consistent storytelling and impactful 360° campaigns across retail, digital, social, CRM, and media channels.

• Expand distribution by identifying new wholesale and alternative channels to unlock incremental revenue opportunities.

• Analyze customer insights to identify experience gaps and implement forward-thinking solutions.

• Ensure strong product and assortment strategy aligned with brand DNA, fashion trends, and customer demand.

Requirements

• 10+ years of professional experience, including at least 5 years in senior leadership roles within fashion or luxury retail.

• Proven expertise in omnichannel retail, eCommerce, and hybrid business models.

• Strong background in digital transformation, CRM, and customer experience design.

• Demonstrated financial acumen with a focus on profitability and operational efficiency.

• Excellent stakeholder management and ability to influence cross-functional teams and brand partners.

• Deep understanding of fashion trends, merchandising, and assortment planning.

• Inspirational leadership style with a track record of building and developing high-performing teams.

What We Offer

At Chalhoub Group, you will join a people-centric organization committed to innovation, diversity, and sustainability. Employees benefit from tailored development programs, internal mobility, flexible working policies, healthcare support, education contributions, and exclusive employee privileges.

About the Company
Established in 1955, Chalhoub Group is a leading partner for luxury brands in the Middle East, delivering exceptional retail, distribution, and marketing services. With a strong regional presence and a focus on innovation and sustainability, the group continues to shape the future of luxury experiences across multiple markets.