Job Type: Full Time
Location: Dubai, UAE (with GCC travel)
Industry: Retail / Sportswear
Function: Marketing, Brand Activation & Community Engagement
Nationality: Indian or Filipino
Gender: Female
Salary: AED 6,000 – 8,000 per month (inclusive of fixed allowances)
Arabic Fluency: Not required

Role Overview

Brand Folio LLC is seeking an energetic and field-driven Grassroots Marketing Executive & Sports Coordinator to drive brand visibility and product engagement at the community level across the GCC.

This role focuses on school, university, and sports community outreach through on-ground activations, events, and product trials. The ideal candidate is passionate about sports, enjoys fieldwork, and excels at building strong relationships with youth communities, coaches, and institutions.

Key Responsibilities

• Build and maintain relationships with schools, universities, sports academies, and community groups across the GCC

• Plan and execute grassroots marketing activations, sports events, and campus engagements

• Conduct product demonstrations, trials, and comfort testing for footwear categories

• Coordinate with event organizers, coaches, influencers, and community leaders to drive engagement

• Collect real-time product feedback from students, parents, and community participants

• Support retail stores by driving local footfall through targeted outreach initiatives

• Ensure correct implementation of branding, POS materials, and event displays

• Monitor competitor activities at community, school, and campus levels

• Prepare weekly activation reports, feedback summaries, and engagement insights

• Align grassroots activities with internal marketing and retail teams

Requirements

Experience & Skills

• 1–3 years of experience in grassroots marketing, brand activation, or event coordination

• Experience within footwear, sportswear, lifestyle, or retail brands is preferred

• Strong understanding of GCC regions, local cultures, and community engagement structures

• Excellent communication and relationship-building skills, especially with youth and sports communities

• Comfortable with extensive fieldwork, travel, and on-ground event execution

Personal Attributes

• Energetic, outgoing, and highly organized

• Passionate about sports, fitness, and community engagement

• Able to work independently and manage multiple activations simultaneously

About the Company

Brand Folio LLC is the regional distributor for a leading international sports brand across the Middle East, Africa, and CIS markets. The company specializes in building strong retail and community presence through innovative marketing, retail excellence, and grassroots engagement.