Role Overview

We are seeking an experienced and charismatic Brand & Community Marketing Lead to drive brand growth, customer engagement, and community-building initiatives for a leading outdoor furniture and lifestyle brand in Dubai. This role is ideal for a strategic yet people-focused marketer who excels at relationship-building, storytelling, and creating meaningful brand experiences that foster long-term loyalty.

As the face of our brand community, you will play a pivotal role in strengthening our market leadership, nurturing partnerships, and cultivating a welcoming, family-like environment for clients, designers, and collaborators.

Important: Applications will be considered only if accompanied by a cover letter addressing the key responsibilities and qualifications outlined below.

Key Responsibilities

• Brand Leadership & Strategy
  Develop and execute innovative brand and community marketing strategies that position the company as an industry leader in the luxury and lifestyle segment.

• Community & Relationship Building
  Build and maintain strong relationships with interior designers, architects, influencers, media partners, and high-value clients, ensuring they feel deeply connected to the brand.

• Events & Experiences
  Conceptualize, plan, and host exclusive events, launches, and community experiences that strengthen customer loyalty and emotional engagement.

• Customer-Centric Engagement
  Foster a warm, welcoming brand culture that reflects premium service standards and delivers exceptional customer experiences across all touchpoints.

• Content & Communication Excellence
  Oversee brand messaging, storytelling, and communications to ensure consistency, creativity, and alignment with brand values.

• Attention to Detail & Quality
  Ensure all marketing initiatives, events, and brand materials meet the highest standards of quality, precision, and presentation.

• Positive Brand Advocacy
  Act as a brand ambassador with an upbeat, professional, and approachable personality in all internal and external interactions.

Candidate Requirements

• Professional Experience
  Proven experience in a senior marketing, branding, or public relations role, preferably within a luxury, lifestyle, design, or high-end consumer brand.

• Education
  Bachelor’s degree in Marketing, Communications, Business Administration, or a related field is required.
  An MBA or equivalent postgraduate qualification is a strong advantage.

• Marketing & Digital Expertise
  Strong understanding of modern marketing practices, including brand strategy, community marketing, events, and PR.
  Certification in digital marketing platforms or AI-driven analytics tools is highly desirable.

• Personal Attributes
  Naturally personable, confident, and relationship-driven with a warm and engaging communication style.
  Positive, proactive, and detail-oriented mindset with strong organizational skills.

• Communication Skills
  Excellent written and verbal communication skills in English.
  Arabic language proficiency is a plus, enabling deeper engagement with regional audiences.

• Cultural Fit
  Ability to thrive in a dynamic, multicultural environment and represent a premium brand with professionalism and enthusiasm.

Why Join Us

• Be part of a market-leading outdoor furniture and lifestyle brand

• Work closely with elite designers, influencers, and high-end clientele

• Lead creative initiatives that shape brand perception and community loyalty

• Enjoy a collaborative, people-first company culture

About the Company

Grass It Up caters to a sophisticated clientele that demands durable, high-quality outdoor furniture with distinctive design, capable of performing under the region’s harsh climate.