Role Overview

Chalhoub Group is seeking a Digital Marketing Manager – Performance & E-Commerce to lead the digital growth agenda for some of the region’s most loved premium beauty brands within the L’Occitane Group portfolio. Based in Dubai, this role sits at the intersection of performance marketing, brand storytelling, and e-commerce acceleration within a best-in-class omnichannel luxury environment.

You will own end-to-end digital performance strategy, driving data-led growth, optimizing media investment, and enhancing customer journeys across all paid and organic digital touchpoints.

Key Responsibilities

Digital Leadership & Strategy

• Lead the digital performance function, overseeing daily targets, campaign pacing, spend phasing, and budget optimization to deliver strong ROAS and growth outcomes

• Define and execute seasonal and always-on performance strategies aligned with marketing, PR, e-commerce, and agency partners

• Act as the primary point of contact for digital performance, leading business reviews and presenting insights and strategic recommendations to senior stakeholders

• Ensure all campaigns adhere to brand guidelines, platform best practices, and commercial priorities

Performance Marketing & Technical Excellence

• Develop and execute full-funnel digital strategies across Meta (Facebook & Instagram), Google (Search, Shopping, Performance Max, Demand Gen), TikTok, Snapchat, and Pinterest

• Own the full campaign lifecycle—from planning and creative briefing to execution, optimization, and reporting

• Drive continuous optimization through A/B testing, audience segmentation, creative iteration, and data-driven insights

• Partner closely with e-commerce teams to align paid media with revenue targets and ensure seamless customer journeys from ad to checkout

• Lead and optimize shopping and catalog-based campaigns to maximize online revenue and customer acquisition

Budget, Performance & Analytics

• Manage and strategically allocate media budgets across channels to maximize efficiency and performance

• Track spend efficiency, daily pacing, cost trends, and channel performance against KPIs

• Conduct deep-dive performance analysis and translate insights into actionable recommendations

• Prepare regular performance reports and presentations for leadership and brand partners

Organic, Cross-Channel & Innovation

• Oversee organic social media strategy to ensure a cohesive brand presence that complements paid activity

• Apply an innovative, solutions-oriented mindset to overcome platform limitations and unlock new performance opportunities

• Foster cross-functional collaboration to deliver integrated, best-in-class digital experiences

What You’ll Need to Succeed

• Proven experience managing paid social and Google platforms within a DTC, beauty, luxury, or retail e-commerce environment

• Strong understanding of digital performance metrics, optimization techniques, and full-funnel media strategy

• Experience leading or mentoring small teams

• Demonstrated ability to manage significant budgets and drive measurable growth

• Hands-on expertise with Meta Ads Manager, Google Ads, TikTok Ads Manager, Snapchat Ads, and Pinterest Ads

• Strong analytical skills with experience using Google Analytics and Excel/Sheets

• Excellent communication, organizational, and stakeholder-management skills

What Chalhoub Group Offers

• Career growth within the Middle East’s leading luxury retail group

• Exposure to iconic global beauty brands and advanced omnichannel ecosystems

• Continuous learning, development, and internal mobility opportunities

• Competitive benefits including healthcare, education contribution, flexible working options, and exclusive employee discounts

Diversity & Inclusion

Chalhoub Group is committed to fostering a diverse and inclusive workplace. All qualified applicants are encouraged to apply regardless of gender, age, nationality, religion, or disability.